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Figure 1: Development of a Relationship and the Main Area of Empirical Analysis
The area in the bottom right-hand corner expresses the major focus. In order to
handle the conflicts, actors tend to create some internal norms. The norms are
based on stable and robust interfirm roles, which means that many of the problems
are associated with intentions and external expectations.
As to strong structural elements in a bonded network, it can be suggested that
there is a linkage between the strength of the relationship and commitment as
follows: strength of the relationship f(commitment) and commitment
f(bonding). Furthermore, commitment = f(social bonding, structural bonding), in
which social bonding = f(satisfaction, trust) (see e.g. Wilson and Jantrania 1996).
As such the social elements and structures in one particular network (and e.g.
embeddedness as a reflection of social nets) maintain the stability in the
net(work)s.
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