849954 sisus

the interaction process, which contains exchange, adaptation, and coordination
processes. 3
For the analysis of relationships and networks the contribution of the model is
noteworthy, as it explains the outcomes (e.g. changing roles) as a result of multiple
bonds. Besides, the outcome is a result of interaction on diverse managerial
levels (formal, informal), including constant assessment of satisfaction as well.
As depicted in Fig. 1, technology can be seen as a crucial element in the interaction
process, as technology means a process of transforming inputs to outputs.
In organisational technology, a sequence of events is defined: admission of input
(e.g. knowledge) into the organisation, conversion of this input to output (through
application of skills) and disposal of the output into the environment (Han 1997,
23). On the technology level the adaptation of adequate technology is of a major
interest in the process of interorganisational behaviour. It can have an impact on
social relationships and bonding as well.
It can also be claimed that relationships as basic constructs in a particular network
are resources and they have value. Wilson and Jantrania (1997, 300) describe
value with three different dimensions: economic, behavioural and strategic;
in the strategic dimension an actor aims at gaining competitive advantage or
strives to strengthen the core competencies.
3 The original model proposed by Möller and Wilson (1995) has several applications in different contexts
(e.g. Frankel et al. 1996, Han 1997, Halinen 1994); e.g. in the study by Halinen (1994) the indispensable
prerequisites for establishing a relationship are addressed as well as the perceived outcomes
of an interaction process. Adaptation as a component in bonding, as well as its dimensions -
social, technological or other - have been investigated, though not with logistical issues in focus (Hallen
et al. 1991, Wilson and Jantrania 1997, Han 1997, Naude and Turnbull 1997, Williamson 1991).
Regarding the interaction model by Möller and Wilson (1995) and the strong emphasis on processes,
Pettigrew (1998) proposes five features that should be viewed in processual analysis: embeddedness,
studying processes across a number of levels of analysis, temporal interconnectedness, studying
processes in past, present, and future time, role in explanation for context and action, search for
holistic rather than linear explanations of processes, and a need to link the process to the location
and explanation of outcomes. Pettigrew’s proposal (1998) is consistent with that of scholars who have
explained and utilised processual analysis (e.g. Tikkanen 1997, Halinen 1994).
45