849954 sisus

social sciences, and more particularly in the social exchange theory (e.g. role,
position, power, embeddedness, identity, interaction, conflicts and divergence).
In the managerial (or strategic) ‘paradigm’ the examination relies still more on
classical modelling (hypothetic-deductive approach and mechanistic SRscheme)
attached by an urge to trace practical strategic benefits.
In the set of the scientific papers forming this study complementary features are
discussed and analysed; the logic of nets and networks is different than in traditional
supply chains.
References
Alajoutsijärvi, K.- Erikson, P.(1998) Paper Life: Making Sense of a Forest Sector
Triad in its Context in Tikkanen, H. (ed.) Marketing and International Business -
Essays in Honour of Professor Karin Holstius on her 65th Birthday. Publications
of the Turku School of Economics and Business Administration, Series A-2, pp.
9-44
Andersson, J.-Håkanson, H.- Johanson, J.(1994) Dyadic Business Relationships
within a Business Network, Journal of Marketing, October 1994, Vol.58, No 4,
pp.1-15
Andersson, D.(1997) Third Party Logistics – Outsourcing Logistics in Partnership
Araujo, L.-Easton,G. (1996) Networks in Socioeconomic Systems in Iacobucci,
D (ed.) Networks in Marketing, Sage Publications,Thousand Oaks, California
Arbnor, I -Bjerke, B.(1994) Methodology for Creating Business Knowledge
Axelsson,A.-Easton, G. (1992) Industrial Networks:A New View of Reality,
Routledge London
Bleeke, J.-Ernst, D.(1995) Is Your Strategic Alliance Really a Sale ? Harvard
Business Review, Jan-Feb 1995, pp. 97-105
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