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Conclusions
One of the most important objectives of this essay was to reveal those conceptualisations
which are not explicitly explained in the Supply Chain Management
(SCM)- based approach and which are needed to understand the logic of nets
and networks (and view) that is rarely discussed in detail (e.g. major interorganisational
processes and their outcome). From analytical point of view, it is of
great importance to find out the major managerial levels, including also a discussion
on how the relationships are conceived through the interaction processes
(exchange, adaptation, coordination). Finally, a synthesis was made by
combining the levels of interaction, the dimensions of the relationship creation
procedure and the outcome of the interorganisational processes.
Basically, the Industrial Marketing and Purchasing group (IMP)-based theory differs
from the managerial network approaches as it absorbs the idea of interaction
rather than employing the mechanistic stimulus-response (SR)-scheme. Because
of this, some suggestions in this network view differ from the conventional
managerial explanation, which is still typical for Demand SCM- thinking; despite
of network dynamics, even inertia is often caused by tight and robust bonds. The
tentative model (Fig. 1) as a theoretical synthesis can give ideas for further
analysis of relationships. Also the analysis of networks requires efficient use of
diverse nets (e.g. triads, geographical, value nets, focal nets), which can be defined
as smaller units on the entire network structure (Fig. 2).
References
Anderssen, P.-Anderson, H.- Halinen, A.-Havila, V. (1994) Tackling Dynamics in
Business Networks in Biemans, W. and Ghauri, P. (eds) Proceedings from the
10th Annual IMP Conference, Groningen, The Netherlands, September 29- October
1, pp. 32 - 55
Andersson, J.-Håkanson, H.- Johanson, J.(1994) Dyadic Business Relationships
within a Business Network, Journal of Marketing, October 1994, Vol.58, No 4,
pp.1-15
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