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Figure 2. Amplitude of Expected Patterns of Behaviour for a Common Carrier
In the illustration the following areas are represented. Area A describes the area
expected by the counterparts, because the role embraced by the focal firm is
consistent with this kind of behaviour. Moreover, it is accepted as well, since it
does not disturb the internal harmony and the settled tasks in the network. In
general, the counterparts are willing to perceive this type of behaviour in a positive
manner, since it is interpreted to be in accordance with the chosen course of
action. Area B is not expected, but it is accepted by the other operators in contrast
to area C, which is neither expected nor accepted by the other operators.
Thus, the focal firm is not willing to carry a risk of radically expanding to new
business areas, which are not presentations of its own core competency and
primary activities.
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