PM History/2 - Legacy Tobacco Documents Library
PM History/2 - Legacy Tobacco Documents Library
PM History/2 - Legacy Tobacco Documents Library
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>PM</strong> history/18<br />
,<br />
~<br />
--<strong>PM</strong> HISTORY IN BRIEF 7-24-78= Fateful decisions in mid-$OS to<br />
go national w/Marlboro early in filter game & to go overseas to<br />
establish first major affiliate (Australia) & signing of first licensing<br />
agreement + PURCHASE OF B&H=3 key moves that SET THE PATTERN<br />
FOR NEXT 30 YRS (RK : leading soon to diversi£ication) . . .UNDER JFCIII=<br />
~ <strong>PM</strong> HAS NEVER HAn a vR WHEN REVS & EARNINGS DIDN'T TOP .YR EARLIER, revs<br />
~C So ' des earnin s u 20~ for a COMPOUND AVG<br />
ANNUAL GROWTH RATE OF 13~ IN SALES & 1 o IN NET . . . .Cullman was named<br />
CEO of '76 by Financial World//among proudest achievements : inPusion<br />
of new ideas, methods, excitement into two of oldest & most traditionbound<br />
businesses (cigs & beer) . . ."EARLY COMMITMENT TO MINORITY GOALS<br />
& VIGOROUS LEADERSHIP IN THE WOMEN'S MOVEMENT that predated NOW &<br />
ERA" ; natronaze of the arts & humanities' beautification of vlants &<br />
facilities~~-~~#*~###NOTE THESE as answer to S&H, which gets NO MENTION<br />
WHATEVER OF RESEARCHING . . .Miller now #2 i beer industr~V~. <strong>PM</strong> expe~$~d<br />
-~ "have a maior ef£ect on e future of the so£t rink in~custrv"###~'tt'<br />
this"~ocumen v~-in e~resting because it is se~.f-portrait as it would<br />
like to be seen<br />
--TOP HAND IN MARLBORO COUNTRY, Fortune 8-28-78 : 4eoW as designated<br />
CEO, sees himself as quintessential Marlboro Man, "I'm no cowboy &<br />
I don't ride horseback, but I like to think I have the £reedom the<br />
M.M. exemplifies . He's the man who doesn't punch a cloc 's no<br />
Somputerized He's a~re` e sniri~° . .~o a e re ns in Nov . GW as "a<br />
big-city man, born, brea, educated in NYC," masters in MBA CCNY Baruch<br />
School . . .joined in '52 as p .r . director & asst to pres ./r~unnin a 1ean<br />
corn . staff of onlv 250, "not a lot of people stumbling over each<br />
~~ther<br />
dSERj --NOTES ON INTERVIEW W/PETER ENDERLIN, <strong>PM</strong> ANALYST FOR SMITH, BARNEY<br />
9-26-80 : Pricing flexibility of the industry remains outstanding though<br />
some speculated that a1l the promo for low tars would affect margins//<br />
Miller : a lot of new competition now for lite beers, esp . from A-B . . .<br />
7-Up : <strong>PM</strong> decided to reposition it as a mainstream brand & no longer a<br />
specialty, you lose some of reg customers & mkt share . . .adv here good<br />
but imitative/big dollar volume in the soft-drink business is in_ths<br />
bottliin the m~is sellin concentrate*~~~~~a~7~S~GrNFg~S-CALCULATION re<br />
profit margins + ugeness of oke & Pepsi , says RK<br />
--THE GEO . WEISSMAN ROAD SHOW, Forbes 11-10-80, excellent to show<br />
him in ac ion uring s es r~.p to Paris bankers & money mkt leaders . . .<br />
see his charter,~,~„ed je~t,~__Lond,qr~ .z~Fo~~~g . raincoat, pausing to light a cig £or<br />
photog w/pr'`ao`~iced" move ~o revea7:'"~`tiran~3iame on pack (Marlboro )/just<br />
) under 6' , t~aces oY grav at the temnl es, ^'F' Tu .g~~~~a ~=.,-~s,._u~E<br />
ra<br />
=~~ o<br />
French mkt, un from 1 .tF~n~ as FY~enc's'~t~art<br />
Galoises Gitanes w the~ .r strong black tobs . . .<br />
__ GED_TFIAN<br />
'<br />
RJR ., ( , 30~ , ~ , deb-~ „ j ;e~ _, ~~ F_<br />
s+ ~l~~ ~?s~-Rpe~ .<br />
- - er _ .~ ' ,1_ . ~ _ .of e~uit~~'*~*~-~* living more angerous°<br />
~y ` ' . .<br />
see is one-liners & wisecracks re his own<br />
smkg & drinking~'""~'#',hR~ R~ - .~.~CAMBRIDGE : new entry_ in ultra light field//<br />
growing toughness of A-B in ee~r field + RJR's new 1 billion plant +<br />
heftier adv . budget in '79 : NEARLY FULL CENT PER PACK MORE THAN <strong>PM</strong> IS<br />
.<br />
SPENDING/A,~~7as. . p~, Sc, fi.7.xxce '~''7 ""~RE . . .<br />
i<br />
-Up : rat~.on . e urchase was tF"a~' soi`~dr n s are like er both<br />
ermkts food stores . . .IS <strong>PM</strong> GeoW<br />
sp~f~-~"A MASADA COMPLEX ." tL~~~ : attacks of desperate nature from<br />
within the in us~try, ' en from govt & antismkg crusaders= this EMBATTLED<br />
PSYCHOLOGY SERVES TO DRAW EVERYONE TOGETHER, their loyalty to the cause<br />
heightened . . .~dIT`~T. GW & JFCIII, former's father came to NYC in<br />
.<br />
~~,,, at ,a~e_.~7.~,~.~pm, pe~t~,~ ..,,,, e via Liverpool, got edueated & became<br />
a mil~ine~r`, Geo'iria~bred in~a' c~c ~g at CCNY, worked nights at Ohrbach's<br />
picking up clothes women customers had dropped & studied on subway<br />
back to the Bronx, began working as police reporter on Star-Ledger, ~O<br />
enlisted in Navy day after Pear1 Harbor . . .hired b Sam Goldwyn as H-wood O~<br />
ublicist, ot fired in disa reement, hook up w onnenberg, en asst ~~<br />
o c omas, in 5 vrs makes pres ., then 3-way struggle for CEO//THE BIG -A<br />
<strong>PM</strong> INTERNATIONAL BR AKTHROUGH: , t enetratin _ ~<br />
mono olies aboundi~~,start' Pari .~. ^ cap uri g w r m~ s rom~~AT ~<br />
an thmans lnt'1, wh o~h ~ad faced~"`~soant US competition ti11 then . . . ~<br />
w/light bud et he had to start bv licensin~ to foreign nroducers, who<br />
were o~ en the 1oca1 govt monopolies OUPLE OF GUTSY DE~,ISI N (1)<br />
price <strong>PM</strong> cigs a few cents above local ~an"~ to'suild a premium image<br />
&(2) he overruled mkt researchers who were adamant that cultivated<br />
http://legacy.library.ucsf.edu/tid/fmw44c00/pdf
Change language