PM History/2 - Legacy Tobacco Documents Library

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PM history/ 6 "NOW only fifteen cents" conce at new blend is uite dif . from 01 , co . s INTAIN T , is a big break for reta ers in v ew of the Big Four's "TYRANNICAL DOMINATION OF THE RETAIL END OF THE TRADE," t111 . . .In old da,,,va t7,e co .s needed the distributors to sell wide range of products s ni ce no single brand was strong enough to support massive adv, campaigns of latter day, so there were many r , secret discounts, bonuses, free-goods deals, wide margins all became commons i was en possible for the tobacconist to_PUSH ONE BRAND OvfiR ANOTHER, thus possible or him to ma e a ecent living on the extra margins he ex-Er-acted . . . Co .s thus showed genuine interest in helping dealers maintain prices vs . cost-cutters, price-slashers, undercutting outlets like , the Liggett chain . . .BUTs uge 'um in consumtion + vast adv outla s since arlic _' 20s "reduced = Pm A*+*+ rer s s0 cltude - fOT the distr r' as Big 3 among em were oing some 90 of the cig u ese titans develo ed `?a ..su mri.sin wunanin their nrices to dealers" & indifference o tht e prices acompeting dealers forced each other to sell at, 111 . . .thus Big 4 seemed to have formed monolithic opposition to all fo=i8 ( th co e~~3 150 s em cigTJDETAILBOF exce t e ~-DISCOUNT PHILIP MORRIS OFFERED as a resu , as A&P began selling cigs as loss leaders very tough to boost retailing margins or even to sell cigs at a r profit//the Bie Four "AST~.NISHED THE TRADE.BY ABRUPTLY RAISING THEIR PRICES TOGETHER" desp3te Palling ~eaf prices in June '31/acc ions of collusion ^ow as prices fluctuate togethers perversion of the trus e pr ncip e of low prices & large volume t where co .s were gettin their distribut+nn v ;ri-nally ee#+-u#~x'~c'#t112/McKitter c re se rice-cu outlets his mar in amount double Bi as al he retail old Rube" & MeKitter Was o0 o1d Mac" LYO s embodiment of,•thedvelve - ove s es - n~a.g~ue, 2 th s price maintenance has made PM a favor te w ndependent retailers, preferential treatment in counter & window displays . . .but even I if the seller's margin was over a penny more than for Camels, per pack, not worth the s ecial treatme if the ci • ' ove .the jo ers oo mi on in Feb, up to 2 million in May, O million in July -- and it was off & running~-~##*tL114 . . .RICHMOND PLANT MODERNIZED, though not a big one & running only 8 hrs a day/smart moves bv 'Pne ieaf j~uver HatcYcer when leaf prices were v ruinousl lowTl'P I BIG G ENl)Bs 4 BL 55 5 a br~gh o ar ,'2j Ky burley, 357.Purkish &~j as -brning leaf . . .various additives & casings cited, tR114, aromas adding to smell as well as taste of eigs//PM'S D~FF . HYGROSCOPIC AGENTs McK heard about diethylene glycol, "one of t e hi~gher mem e'~s of -tTF~amily of alcohols, said to be more effective than its distant relative, glycerin, used as moistener/gets his new chemist Richard Cone to try it out at the PM ~ Richmond plant, who told boss not only was it better as humidifier but t also "chemiealk ~.a;•in a~ ab ~~e~.of givin o mb ' an irri.tant kn as ACROL . .so swi c ma e or 1 PM ci s MeK hires f rm of chem sts to tes Cone s repor & • ra io commercials w commendin sm s to " la safe w & avoid all c a ce e .t en c prevails on Dr ic ael Mulinas of Columbia's dept of pharmacology to devise tests on irritant properties of his cigs w/PM paying all his expenses penses & Dr M free to publish results, good or bad, DETAILS HERE A MUST_ tL116'~##*##->
PBfI history/6A --INFLUENCE OF HYGROSCOPIC AGENTS IN CIGS, LARYNGO3COPE 2/35 by Dr . Frederick R . F1inn : It's hard to isolate objective symptoms that cannot be attributed to some other pathologic conditions + in assessing effect of smkg on mucous membrane of nose & throat, no way to express degree of congestion . . .this study suggested by work of Mulinos & Osborne//bear in mind eo le smoke in differ nt w , e .g ., if you smoke down to the stub, more ea irritatin each.dr~pickQd 1'O" ._0 mk atients usin o, brands w h rosco ic a ent symptoms associa ed w sm g& t eir cigs were rep ace w ose using DI-GLYCOL & instructed to smoke only these ; on avg they had been smkg 12 yrs & 28 cigs a day . . .AT OUTSET : nearly 3/4 showed congested larynx & pharynx, 2/3 had coughs, 20% had heart palpitation & 71- tongue irrtation . . . after smk~ DI-GLY cigs for 3-~ wk~ con~estion disappeared in nearly twothird~- ose w eem & s iowed "considerable improvement". ,,, the ,-aat + 3 of those w cough saw the condition disappear + tongues cleared up ; hearts not discussed in the paper//THENs diff . cigs given to patients w/glycerine as hygroscopic agent & in 80% of them congestion returned to larynx & pharynx & patients refused to smoke them anymore +"The glycerine cigs produced an irritation in the respiratory tract which is notably absent in the diethylene ones"//,at~ :end it says "This research was made possible thru a grant by PM & Co Ltd ._Inc ." http://legacy.library.ucsf.edu/tid/fmw44c00/pdf
Page 1 and 2: PHILIP MORRIS HISTORY VIA CLIPS & D
Page 3 and 4: PM history/3 OVERALL PM SALES DROPP
Page 5: PM history/5 "Come to where the fla
Page 9 and 10: PM history/8 of war, geatly overest
Page 11 and 12: PM history/10 I Camel to PM) . . .b
Page 13 and 14: PM history/12 --CIG EXPORTS RISE SH
Page 15 and 16: I PM history/13 --MORE THAN SMOKE,
Page 17 and 18: PM history/15 INVESTORS HAVE GRABBE
Page 19 and 20: 15 INSERT (cont .) of chemical comp
Page 21 and 22: I PM history/17 ' had to build mktg
Page 23 and 24: PM history/18 INSERi LETTER FROM PM
Page 25 and 26: I A>, I PM-history/20 for the passi
Page 27 and 28: PM history/22 --WHITNEY AT PHILIP M
Page 29 and 30: pm/z4 tl- ' remaining dependent on
Page 31 and 32: pm/26 PM tries to sell at upper end
Page 33 and 34: I I i PM hnm*oJ~y/28 --BEYOND MARLB
Page 35 and 36: PM history/30 pr9.ce . . .twice a y
Page 37 and 38: I PM history/32 in '30 Ellis & MeKi
Page 39 and 40: PM history/}4 --POTPOURRI FROM "THE
Page 41 and 42: PM history/36 --PM, EEOC SETTLE CIV
Page 43 and 44: PM history/38 PM OFFICIAL LINEz we
Page 45 and 46: PM history/40 Wal1 St thinks PM PAI
Page 47 and 48: PM history/4-1 chooses, but key pt
Page 49 and 50: PM history/42A , --NYT CASE STUDY f
Page 51 and 52: PM history/43 I --KRAFT SOLD TO PM
Page 53 and 54: PM history 44 INSERT ' --FORBES JAN
Page 55 and 56: PM history/46 --PM, MOVING SWIFThY,
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PM history/48 --CLASSIC PM & INDUST
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PM history/50 million 2 c ai b O1 i
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I I r PM history/52 -OPPONENTS AIM
Page 63 and 64:
I I PM history/54 ~ Cote d'Or~rom_u
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PM history/56 in '87-'89 crisis . .
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PM history/58 co . that looked like
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PM history/60 his office figured ou
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PM history/62 I of '88 was launchin
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PM history/64 ' cern by #1 food co
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PM History/2 - Legacy Tobacco Documents Library

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