PM History/2 - Legacy Tobacco Documents Library

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PM history/52
-OPPONENTS AIM ANOTHER SLAM AT VA SLIMS TENNIS NAME, WSJ 3-1-90=
I Critics aim at GWU, back as host of Wash leg of the tourney . . .recent
Cong- . efforts to restrict cig adv has put new heat on/PM spokesman
sez "We have absolutely no intention of changing the name of our
' tournament . . .GWU's ex-prexy Lloyd Elliott kicked Slims tourney off campus
in mid-'80s
--TIMES CHANGE BUT THE MARLBORO MAN RIDES ON, NYT 9-8-90 : People buy
318 billion Marlboros last yr, t4aan thev do bo es_of Coke or cans o~
l'~amnbell Soim (dubious compaxison ; it should be packs as the basis of
comparison) . .its $9 .4 billion in retail sales would make brand 4-5th on
Fortune 500 list if it were a£ree-standing co .//success attributed to
(1) consistent adv ., (2) shrewd variations in product & package designs
& (3) no-discount pricing policy . . .has attracted smkrs fro ide r
f ethnic & demo ra hic rou s . . .PLs4 never cri eized for targeting speciTic~groups
angoor : ar oro•s full-bodied tob . flavor has been the
key . . .but mktg experts go farther : plarl . has done best iob o£ manaaing
brand identit of any brand, sez John Lister of Lister Butler In¢, NY
consu tants Marl . accounts for 2/3 of PM cig sales but won't break down
who smokes it . . .PM overall has about 39% of all male smkrs & 40 .5% of
all female smkrs, 44 .2% of all Hispanics//how does M . sta 0 ?
the remark ble consistenc of the adv cited f r t . . .Dangoor sez "For me,
ways, the cowboy contains the expression of flavor . I could not think
of anything more convincing than the cowboy to endorse that Marl . is
the best-tasting cig . You could imagine that the cowboy likes coffee
stron and his hors owerul~as . . . Even for women, it isn't the
ma e appea -- it's the f avor endorsement" . . .13 variations of the
brand, starting w/Marlboro Lights in '72 . . .LOW-TAR (11m . of t
less) now acct for almost 40% of Marl . sales#*#'~ co ors : Red promises
flavor ap~" pea7s to men ; go1d, a£ashion signal, appeals to women as do
longer cigs ; green signals cool & fresh & appeals more pop . among blacks
, than whites . . .flip-top boxes popular in cities where people wear suits
& want pack well hidden & no spillage of tob
--KRAFT LOOKING FOR GROWTH FROM FAT-FREE FO S . BW 3-26-4os One big
fear is that slimmer versions will cannibalize their old standby lines/
followin PM f u1a trying to peddle FZAVOR W/O THE FAT (as in
Pfeiit & lower n3.c . cigs . lr-ead-~'rno~at-cao : Entenmann's
sweets, salad dressings, c eese s ices, L.ight n' Lively yogurt,
Sealtest ice cream among them . . .dozens more on the way . . .trying to do
all this w/o new substances that require FDA scrutiny/but overall sal?z
vol at K didn't budge last vr, one reason is declining sales of full-fat
ice cream where K has Breyer's & Sealtest . . .reg . salad dressings also
off slightly . . .see chart w/numbers o 'es in new K f - e~
variations : Yogurt down from 110 to 100, Italian dress ng from 50 to 6, ~
j
singles cheese 90 to 45, oatmeal cookies 120 to 80, Sealtest vanilla v
ice cream 140 to 100, Light n' Lively yogurt 150 to 50 . . .adv stressing ~
how good these low-fat products taste & are good for yr health . . .Enten- ~
mann's adding new sales dollars, K has figured out how to outu£at by
`Iprocessing skim milk & egg whitesp in £at-free Sealtest, K has imitated 0v
the " mouth eel" of butterf cream by mixing cellulose gel, a .,p
dietary fiber, w akim milk & proprietary ingredients
--GIANT ARTISTIC GIBE AT JESSE HELMS, NYT 4-20-90 : "Helmsboro yountry"
giant sculpture pack w/portrait of Senator replacing PMInc in center//
on side of box is '80 uote b GWeissm :"Let's be clear about one
thing . OUR FUNDAMENTAL INTERE T IN THE ARTS IS SELF-INTEREST . There
are immediate & pragmatic benefits to be derived as business entities"//
GW now elaborates : his real thrust, he sez, "I have said that it is in
the self-interest of_busine~es to support the arts because it makes
or a better community in which they operate: The arts improve the quality
of life for everybody"//artist Haacke, 53, says PM wants it both ways : a
lover of culture AND a prime funder of Jesse, the homophobic Senator . . .
PM Corp . Contributions '88 list has $20,000 to Jesse Helms Cit5ae^ah5±
(f Center, Wingate NC . . .telephones Charlotte News server, which investigates
& finds in 4-11-89 article that PM e~ift was t20O .n00, not $20,000/
GW explains PM also supports the Bill of Rights, which "gives everyone
the right to speak even though we don't always agree w/what they say . I
don't think the two are connected"???
' --PM DISTRIBUTING PAPER BY YALE DOCTORAL CANDIDATE, WSJ p1 item 5-9-90 :
' it finds little significant risk of l .c . from ETS/being sent to ~00
1 scientists, hoping to defuse EE,4~,report exgected'"`ff~xf~'"t1"i"a""y'"'f'TsT""~`ears will
urgc' bail`-ori--°s'm3cg-a°t`vrorkpiaces . : ..v.,..=