PM History/2 - Legacy Tobacco Documents Library

PM history/65
is reason his Co . has never recommended a smkg ban ; he sas s most of his
' clients want to accommodate smkr~/Seckler shown being tutore on how
1 o field c arges vs . ETS on talk shows . . .oiting & showing thank-you
letters from TI and PM for testifying on a bill or explaining E75 to
French journalists//story of PM wanting to call the shots, as In case
of PMI's Ryebrook neighbor, Pepsico HQ, which asked Healthy Bldgs to
survey the structure & despite the report, instituted a smkg ban in the
bldg anyway, which cause PM to "hit the roof" . .PM statement says~,_t
will cont' o . °b c u of its res c- ased unbiased
A pa ro c o i oor a u . .TI adds "We asked them if they d be
wi ng to share their views on~indoor air quality & where E2'6 fits .
And we pay them"
OUBLE IN MARLBORO COUNTRY, says WSJ's Alix Freedman 6-23-98s For
-"first ime ar oro rand is asfering all sorts of come-ons to hold mkt
~ share, such as buy-one-carton-get-another-free, barbecue lighters &
Marlboro Racing watehes . . .in Aug it will launch F2VE-PACK CARTONS, an
industry first, to appease smkrs who don't like pu ing down $20 a pop
for a carton at today's high prices/all this a sharp departure for PM
& indicates how rocky the rd has become for "the once arrogant cig sellers
I at PM USA" . . .the brand is losing its momentum though still holds .25 .
be mkt for mos ended-in March,-but ar oro avg s Zpmen s wer off
3f n e qtr ; PM argues that ace . to Nielsen Data, which measures actual
sales & not just shipments 9 Marlboro's share is up a tad . . .Freedman
writes, w/o support : "Even as entry level smkrs opt in droves for Camel .
Marlboro's older smkrs are defecting to discounters now a h e 27,8°,
'_ O'c of the mkt"//Bill Campbell says not to worry whale conce dfQ that the
exp osion in the discount sector h3,~nu+ greater foeus on the pt sf
sa1 . . . In a toug~r env3.ronment competitive3yr"'You have t3Ue"~or for
° M war in the store, but that doesn't mean you have to sacrifice" bldg
yr brand . . .Marlboro adv budget~,t„o,, .bp l~s,~
million, bu't`tItat was ndul`yigh u "h for the MarlboroMedium launch ~Dangoor
speaks of the changing~envirp~-uge3,zt