PM History/2 - Legacy Tobacco Documents Library

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PM HISTORY SUPPLEMENTARY FILE #1 (chronological)
PM history/31
--FTC DECISION 12-31-39 RE "ENGLISHNPSS" OF PM PACKAGING as misleading
//complaint filed s-5-39 . . .us~.n~ "LTD" 3n bi~eer tvne a ter
its corn . name to stress British asvect . . .depictions on back which
c7.osely resemtil~3t. Royal Coat of Arms . . .words "By Speaial" &
"Appointment" as if the eig were endorsed by the royal family . . .terms
"English Blend" & "English Ovals" . . .PM's use of Latakia in its blend
not used to any appreciable extent by any other Amer mfr//also labels
speak of "FACTORIES London, Cairo, Hamilton Canada, Richmond" on the
Eng Ovals pack . . .on PM ~oack "Established Ove_r yrs" . . .MARLBORO pack
had heraldic devices close y resem ng r ot of arms . . ."Player's Navy
Cut" is close rip-off of the Imperial Tob Co's Navy-Cut pack in Gt Brit
& TRUTH SS ALL FOUR B -(Ovals, PM, Marlboro & Nav C mad
thus P nac ae r ye s see complaint
at 2 O for noting on PM container how "Established over 80 yrs & Philip
Morris & Co . Ltd ." are arranged in an arc "conspicuously placed & printed
in hvy black type 6/32" while the "Incorporated" is 1/6th as large --
' i .e ., 1/32nd of an inch h igh -- & in ligh t faee . . .also address
o£
"London, W ." . . .on Eng Ovals sez "Agents & Depots all over the world"//
complaint sez "In truth & in fact respondent has not been established
for So yrs, & is not an Eng . corp" . . .and the brand Player's Navy Cut
are not made by John Player & Sons//PM biz office is 119Fifth Ave, not
London, W .//HISTORY OF THE ENGLISH CO ., b286s PM conducted biz in London
as early as 1846 but after his death in '73, ha :s wi ow ro . Leopold
con uc ed bMz in partnership till '80 when Leopold bought her out . . .
Leopold incorporated in '88 under named PM & Co ., Ltdt transferred to a
new eorp . in '9jt w/same name but dominant fi ure then came Wm Curtis
Thomson, who had previously been connected w/the enterprise . . . the biz
was reincorporated under the same name in 1920 & continued under Thomson
interests till 1937 . . .these diff . versions of the co . exported cigs
to I35, starting not later than 18 2, thru exclusive sales agency,
ECIfMEYE-R~.in~.~ba ITZ corp called PM & Co Ltd was organized w/
Eckmeyer & Eng . interests each owning or controlling half the stock . . .
this co . continued to import English made "PM" cigs till 1932 & also
began & continued manufacture of cigs in USs to this co . the Eng . co .
assigned its business, labels, trademarks & good will in the US . . .in
1_907 ANOTHER NY CO4 ., "also named PM & Co Ltd{ was organiz d & aequired
all the assets or the predecessor co ., a5.3. o£ i~s s oc was owned Dy
by the Eng . co . & Thomson interests & the bonds by the Eckmeyer interests
. . .Mr Thomson was pres of the new co ., dominated its policies &
I spent much time in NY attending to its biz . . .in '19 a Va corp . wa$
organized & aa uired all the assets of the NY c - except cash & marke
a e securi ies . . .in , the co ., thrut'a_wholly . :owned .Bri~_ 's:ubsidiary,
PM & Co Ltd, acquired the entire biz of the existing Eng . co . - so
it can be claimed there was an unbroken (if tenuous) line of corp . history
& commercial life, .to call it SO yrs old is "not w/o justification"//
Player's Cut are made for PM by Amer Tob in US///order is for PM to
answer in 60 days how it will comply
I --PM EXPANDS PRESENCE IN LOUISVILLE, supplement in Courier-Journal
in spring of '$2= Ca . 5i1$ . . .PM in Louisville sinee '4A . . .newly expanded
$10 million plant, nation's most modern cig factory, largest cig plant ~O
in I~y, also in Louisville are Lorillard . B&W and ATob . . .PM bought the ~
, Axton-Fish c er Toban sto ks ''44 . . .o 1 sin hift e i s b w e bl a t o ro
~
+S/ duce 100 million ci s a d , an incre . . .necess~.tated because -~
T P sa es ave risen a in pas .rs says McComas . . .also addints some ~
20 acres o£ warehousing space to o d nearly T~S6 million lbs of tob .// ~
key to have year-round constant temp . & humidity, controlled on each ~
floor//THE GREAT TEAM OF LYON & MeCOMASs Background on orris's lit
store in Oxford . . .sales up from $170 to $300 million sinae 7 . . . Morris
I expands from Oxford to Cambridge, cornering the university mkt & soon
alumni began to send in orders from remote outposts like Montreal &
Nairobi (since all civil servants, counsellors & ambassadors tended to
attend Oxbridge) . . .returning home from overseas outposts, these customers
prevailed on Morris to paekage his cigs for sale all over . . .in •72 an
I Amer . broker was given exclusive agency for PM imports & Co . for_med in
NYC ~k-9-02 for uurvose of m~f~ PM_ ~c~i s~ in US . . .by '19 so wej .l esablished
that group of Amer bizmen oli u~outright the entire interest of the
Brit co in US . . .Al Lyon's famous sales credos "People don't buy your
product ; they buy you -- and then sell yr product" (Lyon's Precept), a
master at ingratiating himself & continues to sell/in '19 PM & Co
~£ormed by stockholders of Tob Products to acquire Amer . ~.z o£ the Eng .
1 PM Co Ltd . . .for next 11 yrs AL worked intl mkts (Europe, India, Burma,
China t'or TobProd, claimined to learn many languages including Hindustani ;
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