PM History/2 - Legacy Tobacco Documents Library

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tl- ' remaining dependent on cigs or adding small unit, decision was to try
i' to broaden its earn' base extensivel . HMax "played a key role" in
t e 2,5 PM purchase of Rothmans, as head of PM-Int'l he went to see
Rupert & persuade them to consider PM instead of RJR/Maxwell "a ver ood
~istener . He is very close to thin~s," says Hans Storr, c3.e n . m
Max s father headed a ri~- oimporting firm & was tob . controller £or
Brit. during WWII : Liverl,oo1 native, ge dro~ pout worked as tour .
agent for Br . travel agency Thos Cook, o ned°"~l"~~:~"c"~'j~ as salesman/lives
Jin Bklyn Heights w/wife & two daughters, smokes TWO PACKS A DAY, says
he has no reservations about mktg cigs desp te health hazar s linked to
ton~/comesERGoER LOANS CAME MOSTLY FROM ABRO&D, NYT 10-1-8 =execsthaeOtor
operate in DEEP -ST'sC -- ~ couj~'.~,~,,,,r,~;~-- ~~~ co~ nor drop
any revealirr g "cliY~~ ~fo~g~ 3~or past 3 mos GB rumored to `~a takeover
candidate . . .P,~linked to., .t![o-Donald'.s .&. p3,1 sb.ur.v. ;< .large no . of for . banks
involved because many omes c vnits "ivouldn't commit w/o knowledt_e o3
the takeover target or owing if takeover was hostile or £r~ .endly (RK :
anlc-3n view of PM's recent acquisitions, track record not encouraging)/
much talk & activity at PM hq last week, code ne~ $,r~.aX~," for the target
in of. to Sanka & MaxHouse . . .secrecv cruc a eakag~ would
cause run- 'n GF rices -- b~t~ t T,p~ .~ ;_ .. 27 :„~ gp,~,~y,v
. "~",~~wee or about 30 eal one in $"o_'llara w for" `ban'ks so rYo e'c on the
` s$rengtiof ° $h" e"~b11ar . . . s~o~iqi~v . .P--"~
. .F.,.~'~r~"~t~.,~ ~. a~aurt+i~ s--in do
lars thev don!t .._know what t o o w - one eason it s relat~.vely easy
~oTiorovi ' a road . . .PM'"'CSObWwirig about $5 billion of the $6 billion deal///
THE GENERAL FOODS DEAL MAY NOT BE SO SWEE BW 10-14-8$3 GF a premier
pac ge oo s co . w_ - use & O"sc~.r. .as its stars but
PM ma have over .a t- .~ue Ys:`'"R~ s~~ ~,~2X for Nabisco + GF
has _ac ~ ~~1Wy s P,W a ~~ti°FiPYI r : . Wit-
ters ~~w kind ewds u for M s ~°low
profits but new p~es . "Svxias ~ tried to spark em u~~t~p~tas
,
Shtemanii s Ba~cec~T` Goo~s ~onzoni, ._ & Osear Me~!er + improving old line
l~ke .~e"5_"`Pudd`ifig"s1'"dps, 6 ~"ee own"froiii ~of s es & Gaines
PetFoods sold off last yr~lill~net up only 2 . on sa7_eS,gain
p4 5RL' . . Wall St skepticism r`e"'U~~'per"idf'sa~L"~`s~ &"~'a'Srs'~'x3's
"_a ~reat co ." & satisfies PM need for a broa3 array of brand names & a
gooc~distribution system/hints PM ma ac uire other £ood co s PM ha
let a no . of s co .s occu too muc o s me e forts Miller has
come c osest to a success o£ all acquisit~ .ons . . .Max goes to great lengths
to avoid pitfalls this time, he says//t~k2y've so„ . ~ rtortoise it}st
of a hare -- & a~}Sl wlittle~ ~~;s~k there may"b r'`~"'ee~~c~hat
g~ves ~dates & re`cor# o'` otfier mergers : ASR so d' • a
fru' aftf er US Gill soFt ette Clark sol • e s . . .Z Up
kt o
shareSEEKING TD 2TURN TI E, ATTACKS CSG OPPONENTS . WSJ 2-~-86 . PM
feels public attitude toward tob . has grown more host3 .le during past yr
& it•s tr in to ea essure on smok , being shunted away more & more
and aceuse on harming nonsmo ers . . . actio s arguing co .s aren't
getting fair shake from the media, smkg s own as civil rights rather than
a health issue, publishing a_ ~f~ree q,u~a~~~rter_ly mag ho_S,j,7~g,_„t,"S~,R_reach 1 million
~;r r_ b~y .,Vnd of yr, inserts in~paclc's urg~ng revolt vs cig
Resnick say's"'I'M"'inay be starting 10 yrs too late vs antismkg activists
but is convinced it's possible to change minds -- and if any co . can do
it, it's PM, "widely considered a brilliant creator of adv . images/to
ush this drive PM brou ht i.n Guy L Smith who ran successful PR campRign
at 7- p m a bu dy of JO , who says he's taking on toughest
assignments "It's the Mt Everest of vublic relatinns /his hiring a ma3or
denarture for industry that's taken a ri.gi ."_,~,z~. evasive, stance._t .ard
he m partly becau e s awYers ve orr na-e ommen s
be used vs . emt~i in cour-E, " . PM . willing to a e e ris Sm
es
~s ~c ief smokesman for co ., aiming. Yirst . atw "utop ians" 8ct wat hca1a,,s.w
social engineers . . .wooing blacknewspaper pub~~sYi`e'rs bq~bririging 93 to ~p
'NYC-~ or"""Lwb'-days; Hugh Cullman vice chair . says •'Today, tolerance for my rn
smkg may be under attack . Tomorrow, it may be tolerance for someone ~
else's right to pray or choose a place to live . So the real issue isn't -P
smkg vs . non-smkg -- IT'S DISCRIMINATION VS . TOLERANCE"*##*~-*PM known for ~
its black college scholarships & fair-equita-5~ mployment of blacks// ~
tismk activists char e the alread don't et enou la in media & ~
pecen " ion n o 0o in us ry wi ma~e ~i ou~ e_r t e ~
battle arena has shifted Y~o~ta e e s a re~s where PM finds
itself outgunned ; So . senators & Revs . "can't_heln us i_n M;nh,^ says
Resnick//RJR's earfier campaign a dud, the ads were "dumb" says Lawrence
White, esp . one claiming smkg had no effect on CVD~~+~-#+~#*Banzhafs the co .s
http://legacy.library.ucsf.edu/tid/fmw44c00/pdf