PM History/2 - Legacy Tobacco Documents Library

PM history/64
' cern by #1 food co . over slowed growth . . .co . refused to disclose details
of the restructuring . . .but known that sales offices for its various fo~
lnes will be mer ed + 2nd cut of 8% on i s~' cTieese hne tFis yr
INTRODUC L~IERIT ULT'r~'?'~ 8-~2z NYT story shows ignorance,
making big deal out of Sowered nic . rating, stating other brands stress
lowered tar . . .the reg . is 1mg . of tar & 0 .1 of nic . . .Ultima 100s have twice
to, Now & CarJ„~gx3, . . . Dangoorz PM"Ii~','S""8`eeri -e"
menting w/NEXT DE-NIC brand"tlia~"fiad"~14/1OOth of mg . of nic for discount
mkt, PM chooses instead, to go a_fter full-~~icermkt, hope to get smkrs who
havenwit'&'h"e"3' ~ae`way down""`b>?c"afise theyhaven't found anything
smokable," says DD . . .new brand has somethin c ^A DU L CONC C
",,.das' :.to.:e s.," aW.,,easier brand appears to e aime a~ men
since ~. s adv s stressing avor + using "cork" or dark ti in said
RWt be nreferrad h•Z-P.+i i-"elavor smkrs, usually males -2 - 2z,~]D_ .ntar.Ir
ce.dep Mx;r lost smkrs to . .:O~.r,~tg~i8y",NQW„oy~~x;t~},~„oyrs . . .NOw cig offers
hal~ $fie u5tima ie~~"i" 5 tar ~ .oj nic/tt';.is move a ears to mean P
bac e ff its mu - 'd." dating back to
' 9 unveiling of Next brand w"De-Nic" beneath the logo, positioned much
like decaf coffee -- but it f o r,der.-d in t st mktg, had much hi,~her
levels of tar (RKz also didn't have major brand identification)//ADVO INST
ACTION ALERT 1-30-92e Seeing it as Tescue. 1V~,„, :._,,RAd . . .a
$30 million adv-promo campaign set-for"mid'-Feb, ads to have HIGH T
' LOOK w/computer-like dots as ty~pe£ace, .h_?~dl~,e.,d,...,, t~` t}9 ~,.~LQ~- at
ftF e lowes£ s of Tvel tar & n i . &~'Surpassing "~Savor
see add in ~, metallic sky-blue w/-Plow"3'i'n~s-ar^cSLffid "t1Ye~eometr c devloe,
text "THB ULfig~-Z .,T~,FRD?Y[A~A& hard-to-read text block says
~"Disco'v~er"6;"3~iew way to smo~e'""at the lowest 1evels of tar & ii . New
Merit Ultima . On_~~y~ Bu w a smoo , easy draw & a super light
tas_te you' ll lik'e'~
--I{GF PLANS TO CUT PRICES TO GROCERS, NYT 2-21-92 ; Says it plans to
cut rices it char rocers & reduce s endin o promo campai to
ring consis en v lower vrc G to consumers . . . move fo owa +mii r 0ne
1a :ta by P&G, which cut prices to grocers on Oo of its products &
has SLASHED SPENDING ON COUPONS & PROMO ALLOWANCES paid grocers, including
on Folger's coffee & Ivory dishwashing soap . . .both KFG and P&G acting
out of rustration at ht+Pe 1 v 1 0 promo a ents in recent s . . .acc .
to Nielsen g Research ood co .s s end nearl 0°0 of their total advpromo
bu ets o~t~rad~e~ 2ron~os, & there s growing feeling that such
spend'ing is an In fe~ etive wa to b'ld br d lo alt for a product/PM
& KGF call t is move "an experiment" . . .KGF adds rea heft to P&G move//
among fees collected by grocers are SLOTTING ALLOWANCES for stockin~ a
roduct separate fees ar aid to e~it dis la ed PROMIN NTi~ + t' s
r"'equen y se pro uc s at reduced prices y for sev wee s, a7"~ ing chains
& wholesalers to buy up sev months' supply at lower prices & then sell
for higher margin & profits, leading to wild swings in supermkt prices ;
EMPHAS7S ON DEALS HUR45 BRAND LOYALTY
--MARLBORO MEDIUM very fancy fold-out out in special 125th anniversary
issue of Vogue, headlined "Where a man's as tough as the chaps he wears"/
in Vogue, though
' --MARYLAND CIG TAX GAMBITz State raises cig tax by 20¢ a pack In
'
spring of '92 and PM 1 g use the o ell
re ' b dv 2417 ari. on1 " "& showing ts non-
Marlboro full-priced brana coupon o£fering 2 off any carton of these
brands & asking yr regular favorite brand & yr sex . . .Gov of MD quoted on
air as saying "They have to do what they have to do & we have to do what
we think is right" or wds to that effect
--NBC NIGHTLY NEWS SPOTLIGHRS PM TIE TO GAMBITING E73 CO ., 6-16-z
I Lead item on network opens w/news re EPA draft on E2S due to hold ~
to earlier position & segues to whistle-blower lately fired by Healthy ~
Bldwho gets paid to travel around & talk about in oQSi~p"$~'- 'J
SuLLtion as rep . of his co . but in fact taking pains never to concede that '~
smkg is a key culprit . . .°NBC News has learned," says corr . Robt Hager, ~
"that Healthy B1 s has stron~ ties to Philip Morris, & to the cig lobby
in Was~g onT urs ou thn 10 yrs ~rinspecfing : 3~ealthy Bldgs ~
has NEVER advised a bldg owner to ban smkg" . . .source is Jeffrey Seckier,
who says the co .'s president, GRAY ROBERR6© oke o en1 abo '
ink w tob & is quoted as having said to Seckler that co . nvolvement
w the industry "is pretty extensive" & added "Matter of fact, my personal
net worth has been significantly increased over the past sev yrs as a
result of our involvement w/the tob . industry" . . .Robertson says Seckler
is disgruntled because he was fired but admits that "t b does rovide
MAJOR FUNDING for the co .," saying it "mig account" for up to 7 of
our consulting fees" & the fig . $500,000 is mentioned, but denies that
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