PM History/2 - Legacy Tobacco Documents Library

PM history/18 INSERi
LETTER FROM PM VP FOR CORP AFFAIRS HARTOGH IN PM-INTL TO KLOEPFER AT TI
6-26-']9 . . .re report by Dr Ernst Brueckner on 4th World Conf re 8& :H .r. ;at
Geneva . . .
--Letter to all members of the Intl Committee on Smkg Issues Task
Force l4th World Conf on S&H . . .Hartogh says he agrees w/"most of its
111 contents" . . .memo by Brueckner monitoring the conf. to "task force" that
1 was shadoawing_-the proceedings for industry . . .begins "At the 4th World
` Conf spiritual leaders of the anti-smkg front were showing their vision
of a smoke free world & trying to demonstrate the rd to go there" adding
that WHO head Haftan Mahler was in particular "a powerful visionalist,'
adding his stress on the SOCIAL AUG~PTABSLII'Y'ZSSIIE w~iio-will henceforth
be 4the central battleground in which our case in the long run will be
lost or won"//also stress on the Third World issue, i .e ., the imperialistic
& colonialistic white man "exports . . .exports or at least sells
death to the people in the underdeveloped countries . . .3rd world speakers
were welcomed "even if they could produce only the most flimsy scientific
findings (observations of 5o pregnant women in China)" . .this introduction
of "the emotional & political powers of 3rd world countries has
"given the fight about the smkg issue a new dimension" . . ."1^(HO, HAS ALWAYS
{ BEEN ON THE OTHER SIDE . For an org . which must look first for fields
III of action which justify its own existence (& its ample budget), the smkg
issue is an ideal target" . . ."FAO - although our natural ally - is showing
signs of switching sides"*'#~'"*raises possibility "we might by one
process or another become object of UN attention" like drug traffic &
. slavery & don't underestimate because "we would be a comfortable scapegoat
which everybody, red & free, black & white, rich & poor" could easily
agree on . . .EMOTIONS NOT FACTS DECIDE 3RD WORLD ISSUES//Objectivese ^WE
MUSS__TR_Y TO-STOP THE DEVELOPMENT TOWARDS A THIRD WORLD COMMITMENT_yi.
TOB.," must try to get a substan i.a part of such countries "committed
to our cause" . . .push BAO to take pro-tob . stand . . .push WHO "into a more
objective & neutral position"/3rd world target countries should be made
aware of eco . effects on them via antismkg movement//BRUCKNER's address
at "Verband" of Cig Industry in Hamburg
http://legacy.library.ucsf.edu/tid/fmw44c00/pdf