PM History/2 - Legacy Tobacco Documents Library

PM history/58
co . that looked like it didn't need fixing, PM is it" . . .adding " USED
0 SMOKE_,_ & FOR -SOMR RF.ASON THAT I CAN'_T_ E -N RF:MFM ER NOW
~ more . IT'S Tt .4T nNF (1F THO4F 9'HTNf_R^ (RKt a n w level o£ di in n o uGnes
. . "THE CIG . BUSINESS IS GREAT, profitable & growing, so it
looks like the future to me . I just wish we could produce similar economics
in the food business"//Geoffrey Bible new exec vp-intl//Miles"
lean !'nt~nse_w ren .. ~,ari,aae•rve . . .Mi~„les•Jeg,ro"tiah
ase o~,,,,-is~~er orma~'~, ftilly ~'ntegra ing e -wo food divs .,
squeezin~ ou~ 00 mi . ~ion in ao$~t .,savings ( :) & revival of strong prorf~a'Ui~'itya~~~~~`/WS
;J°'"ar-t~'c'le same d'a'te : ~urray named chief operating
officer ~' ."HIS ASCENS ION UNDEILC ," ~ DEST{~~OVE
I~Y'O~ID T~TOB:' TEEPED HERITAGE, WHICH HAS DAMAGED BOTH ITS WORTH ON
WALL ST & ITS IMAGE ON MAIN ST"###aF#########I3~M~ys~a_y s j~~~p.~~~~~
& interviewed some 60 peoole at pM companywide befo e ma~ing hi .srecommendation
-- RLBORO PLANS 'MEDIUMS' TO STEb4 DECLINE, NYT, NYT K-~ : New
variety 12~r red (their
ads say 17) & 11 in the Light RY~ : wFiy bo ~er~) . .als"d"~•:S•~ nic vs . 1 mg .
•for re s& O .~ £or Li ht Li hts & Men ho1 tended to attra t, .,wo h
~! & Red had t c~_ti~ vs w gt ~ %' ~ ~ e co . as vett
to
--UNEASY PARTNBRS : ARTS & PM. NYT undated (but probably mid-'90)s
This yr (' ome 1 million to the arts in US, has given
out "hundreds of millions" RK : ? over past 30 yrs w emphasis on the
innovative . . ."w/o PM the whole landscape of dance in the US would be
substantially diff, and enormously dimini•shed° . . .BUT IT'S ALSO BEEN "A
MAJOR BACKER OF SEN JESSE HELMS," aw rded - r 20 x .#'•,.tp,, .
'.~i_~Ci.-~i~g~~,~hh.,J n~nter in-Monroe C~:".' esse -"""'-in' Ori c
JJJ////N~1En3owmen ri T~SsY'+s _ "a clear case of corp . Amer ca playing both
ends against the middle," says spokesman for the Dallas Gay Alliance --
& it's clearly so, BUT "What is more difficult to discern is whether its
diverging policies arise out of self-protection or genuine commitment" . . .
he co . chooses to ate the two s su ort for the
~n co t whi e su or of He1sm on of se -v ote 'on__
says GEO L ..uHIVOX, PM vp-pu J•ia.,.affatrs "SEN HEL HAS BEEN VERY SUPPOR-
TIVE OF OUR BUSINESS INTERESTS," PM has many facil5 .ties & employees in
his state + suppliers & growers : "It would be illadv sPd for a co . like
ours, which lives In a political arena, TO TURN OUR BACKS ON HIId" . . .and
relativel s in Jesse ets small ot t £rom PM . .,its PMPAC has giver
Jesse only 1,50 a yr since its creat on in "J~ or 1 000 ' .
the Helms center also said not to support Senator's po1 tical agenda . . .
STEPHANIE FRENCH, vp-corp contributions & Knox say PM has taken a lot~
heat from the conserva~e &f~n.damentalist riaht for gran s t~vant
gar e artists . . . made strong pitch before Senate hearings In support of
NEA program//actor Ron Silver : much hypocrisy involved in accepting grants
from co . like PM that keeps a creep like Jesse afloat . . . ut n in the
arts wo e .g ., HARVEY LICHTENSTEIN, pres Bk yn Acad .
o usic, whose Next Wave Festival gets major PM funding : "I don't like
thefact that PM supports Helms, but they have a perfect right to do so for
their own business reasons, & I don't think there's a conflict bet the
two things" (RK : but NO MENTION MADE OF CIGS & HEALTH MENACE) + CHAS V .
RAYMOND, exec dir of the JOFFREY BALLETc a naive comment, nothing PM has
done re support of Helms "would ever lead me to believe that there was
any requirement that the troupe support Jesse Helms or anybody else"*#*#/
PM went for Pop & Op show back in '65//PM office walls decorated w/serious
artwork, paintings & sculpture . . .PM GIVES NOT ONLY MONEY BUT FOLLOW-Up
ADV ., PROMO PUBLICITY
------------ ~O
ADDENDUM (out of chronological order) . . .. ~ -Z
--GIANINI'S SMOKES, BW undated but '42 : Axton-Fisher launching Fleet- -P
wood nationwide as 150 "cleaner, finer smoke" & a king, as A-F is taken CN
over by son of APGianini, pres of Bank of Amer now, putting in a man of ~
their choice to establish family in the tob biz . . .Fleetwood follows PM ~
in using glycol & not glycerine as humectant . . .$1 million kickoff & timelyul
invasion of the cig field during wartime . . .
--CALL FOR PHILI}' MORRIS, Newsweek 5-8-50 :,FTC clambinE down on ci ff
ac3v ., noting in April "T~re is no reliableT is in fact ~or adv cla~mc
that one brand is SuDerlor to anot ', re S&H, amt of nic ., throat irritaTion.
. .BU Pir tRough tob biz still dominated by Big 3,`.BM has now won
10% mkt share & clear #4- spot while 50 other brands have come & failed . . .
HOW McKITTERICK remembered chemist friend's suggestion about the hygro-
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