PM History/2 - Legacy Tobacco Documents Library

PM history/60
his office figured out something was up . . .other Senate offices getting
1them by the hundreds a day in computer-orchestrated drive/PM's Steven
IwWeiss confirms the effort . . .Metzenbaum's of£ice got 7,000 . . .pM ~ius+
helvina~ their an~ered customer~communicate w/their e" a Pd of4'icials/
those people asked to lend their names have contacted PM in the past to
ask how to protest, SW says PM has heard from "literally millions of
smkrs"//but PM did the bulk of the asking, often of people who had written
away for free cigs in the past
--NEW ADS BY PM STRESS POWER OF SLVIKRS, pi NYT 6-2~-88+ PM to spend up
' to $5 million to claim eco . power, launched it w/ad in 19 dailies & will
use 12 natl mags as well over next 6 mos . . .Guy Smith holds news conf . to
kick it off, noting 85% o£ smkrs are re istg_ ered voters so "Let the pol-
I iticians take note . S'o-u re no ~us~~lking special-interest group .
` ,ing vote"'u"M'#'K"tt'ads are meant to react to the public policy
environment around US)'kep'Mike Synar, key sponsor of cig adv ban, says
the PM ad is misrepresentation of smkg's impact on economy/Smith says
ads are meant as "an attempt to raise the level of awareness but certainly
not to scare anybody," pt is to tell policymakg,'rs, .._'Don't ignore smp~
--PM'S ACQUISITION OF"T4?A`F~',Ad`vo '2ris~^`inemo 11-4- '8$':""~ven before'getting
Kraft, PM had OVERTAKEN P&G to become ~ advertiser in world, spending
about $1 .6 billion in '87 . . .Kraft purchase adds another $400 million
or so to ad budget//"The addition of K adv accts will provide PM w/
additional leverage which could be wielded over publications, advertisers
& others dependent upon its sponsorship"//see also NYT edit SMOKE CLOUI]9
A MEGA-PdERGER (also in regular file probably) 11-1$-88 : Metzenbaum is
asking FTC to condition approval of merger on PM commitment not to use
its eco . clout to inhibit public debate on tob . use ; better yet (?) would
, be for PM to pledge voluntarily its restraint in the matter . . .the troubling
ling matter in the merger is whether the merged co . "would wield its
increased power as a lobbyist, employer, purchaser of supplies & advertiser
to protect the mkt for what a naive questiont )/
PM could pledge to keep hands-off the internal smkg policies of its food
subsidiaries & to keep tob . politics out of its adv decisions : "If Kraft
is really worth $11 billion, surely it is worth such a demonstration of
good will"
--TOB . CO .S INFLAME THE FIGHT, NYT letters to ed . 8-4-88s Letter is
from HEAIb OF THE BIG 3 VOLUNTARIES, saying "PM is trying to pit the
"minority of Amers who smoke vs . the majority who do not by claimintJ th^t
smkrs are an orr_,anized eco . £org,e to be reckoned with . If such a force
exists, it is not the power of smkrs but the inordinate power of tob . ~
money" . . .Those concerned about the S&H issue "do not perceive smkrs as ~
the enemy ; the real dispute is w/tob . co .s . . .new ads contain serious ~
~ distortion since smkg is really a drain on our natl resources also, many .p,
' smkrs fully support leg is_la~tion desi ed to ro nonsmkrs "P1~4 is far pN
less concerned a5ou~ti e 1'0 'i s customers than it is about man- __3
ipulating those customers to enhance sales" ~
--PM HUFFING & PUFFING AS ANTISMKRS TRY TO CLEAR AIR, Knight-Ridder V
bureaus 6-28-Fxo"47}g, .&R . 9,.q},}T}ty commissions, nation's #1 cigmaker
has hird'3-"ew obbyists to op~ose cig 'Eax inbreaEaes-~"'ari~is[ili'~"d"rdinances
~tfi3s °`runs ju`s"E a_bout°"wt eri °t7ie GbTI7itIOI N"17~Mb is written so tie this to
it#~u#~#~*~~#r#~hIT3E) + publishing its own mag . & the Great Amer . Smkrs
Manual telling smkrs "It is time to fight bac~" . . .e .g ., 'hti.n b
Pittsbur~h w/massive_ ad cam~oaign to blunt new cit.y smkg or in ce + nat
campaign or re'c~rs .zs .•cesegra~ns••`.'Co i ence egis .i. ators& cos execs who
adopt policies vs . smkg//for yrs PM has so ht pol . influence & pubL .c
good will bv contributingmiTl,
ticians O .mC ions,
ne e . and minoritv & _ asts, sportina, vents wome~s^-*-#*#and its latest
$5 mill3on ad campaign on eco . c ou 'TO ay, 21 mi ion Amer smkrs will
go out to eat . That's a mkt you can sink yr teeth intol")/the 56-page
sliok-paper GASmkr's Manual pushes such favorite industry arguments as
"Advertising does not induce non-smkrs to start smkg" & IT ENCOURAGES SMKRS
TO SEE THENSELVES AS AN OPPRe'~SED MINORITY . "THE VSCTIM OF RIlVi-
INATION EVERy T~aY" because smkg is ~.nereasing~ e1rleted '~o"~`ixed
areas 'in o``c'';' restaurants, public bldgs . . .PM mag now claims 13 million
circ . +"Smoker," a monthly to keep its people updated on political dev .
state by state//see also its "GraM~ T, .~gs" program which co . spokesman
denied knowledge of but others in indus'~ry cited : enlist a lobbyist in
state or district of key members of Cong ., esp:. Sem Fin Comm & House Ways-
Means/also hires to fight regional battles, e .g ., Pa Task Forr on P edvet
Liaspokesman for Lawyers for Consumer- -~""~igh~s in ~arrisburg, which
is opposed, sez PM HELPED CREATE A NEW NETWORK OF LOBBYISTS THERE & PRO-
VIDED "SERIOUSSUICE' behind the bi11 + fighting Pittsburgh law of yr ago
requiring non-sm g~sects in m9 .ny restaurants, big ads pushing "The New Sign
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