PM History/2 - Legacy Tobacco Documents Library

PM history/50
million 2 c ai b O1 i & Mather . . .Smith of PM concedes it'R
Elarg~y for imaae-b a i en a. icatxon of tie co .Tsee mailer tubes
that carry documents & other lit . inquirers get) z'&tq~st~e,op~ e f., ~h,`aven't
~~,e_who we j„e,,,(RK= dubious premise) . If they thi_nlc w~`'
thrr~"'SYi`ti'o of the Bil1 of Ri~hts _ it follo ' think of
ur nrod~s' . . .s,ays gr~~~ ?q~ gend~„ o ..h~?5w e1, ~~S3~aix~al
~+ strate r teet t n - o i $s rin b ki e &
¢~ wooin_g -ae s as ~rto o eetor of czvil rights##~~###thus portraying itself
- rt e BofR commercial fates ur vice of MLKi~jr„~ . . ."This Is clever, subliminal
adv . that really says, 4Smkre--~Pis~'"~ ~e~°~"its . too,' says Al Ries,
chairman of Trout & Ries of Greenwich, adding °This Is ~designed to et
the wag ons__in a circle & defend the smk~ franchise/others n~ :e ow popular
patra.otism is & if you can do that & boos yr b~.z at the same time, that's
~i "brilliant." sez Rich Winger of Boston Consulting Group . . .Laurence Tribe
of Harv1S sees little risk of ads defying TV ban on cig adv : "All tY~gy
~ are truin to .do is bo row of the le itimacy of the Bill of~R Ehts
itself" U .S . ARC IVES ASSAILED ON DEAL , N T 11-10- z Deal sparks
debate over-Fiow ~~ar agency can go to supplement its budget . . .Natl Archives
accepted $600,000 from PM to use its name in advertisements celebrating
BofR bicentennial + TO & promised
to locate such itq~,,,,a~.,.,xVcordings of_ voice,s of past Pres3 .de n~s"t"6'r
tFie -a3'~/says'~r'S~ney Wo1fe, head~-ef'"the'~~Pub11c Citizez'i'~2eseaY'Ch G"roup
founded by Nader : the ~M adv "SMEARS THE BILL OF R7~w'rr W/THE BLO©~~F
AME ICANS KILLED ASi ~E~II OF ~ ZAother P c gs"//PM's
Guy Smith responds : e are celebrating the BofR" & (2) "It is also
way for us to give the co . an identity . WE HOPE PEOPLE WILL THINK BETTER
OF THE COMPANY" . T~ie~~ ~sl~ vj,g.ay~~ & readers to JOIP,td & THE NATL
~ ARCHIVES IN CELEBRATSNG the 200th anniver~`"ar~ rchii~e"sb3~~'er
sn "raisirigiinds '' "tb suppor't"~rograms of the -Archives
s
"We think it is ver a2ronriate to stretch the -r.~,r*+a~•ers' do11 ~^s h~s
~. w ~'!-uncTrers an ing is that we were deah.na w~PM the corp ., NOT A SMKG
CO ' . . .sez Jack of Ries Trout, campaign Is ~sery
wa- sa~rin~ ha . PFnnT,F Hay A R . T TO MnxF . They have been saying
a~ cTirectly, but this is an indirect, tonier way of saying it . AND IF
THEY CAN BUY THE BILL OF RIGHTS FOR $60o .000 . that's a deal" . . .Laurence
Tri e heTi- re sez e rc ives action is offensive & violates two clauses of
Constitution, Art 1, Sect 9 & Art 11 sect 1 which he said make it clear
the govt isn't for sale : "S~ THINGS SHOULD NOT BE FOx SAT° noting
if PM were rented the fron~ steps o the hite House, "citi.zens would be
rightly outra~;ed . It Is just a short step from the White House to the
Natl Archives///PM ADS ANGER CONGRESSMAN, NYT undatedz Thos Luken, D-Ohio
& chairman of House Subcommittee on Transportation & Hazarcous Materials,
says the campai~n by PM was specifically undertaken to he d off '~»' th-'~°
res~rict ons on adv oT ~b roduc~-in Sena e TedKennedy has just proposed
bill to give gov=c coniro- over tob products & undertake antismkg
adv campaign via grants to states, schools & businesses & to establish
Center for Tob Products 0 $18$ million, thus giving DS govt control over
ingredients of cigs 3'or first time & packs would be required to carry
~ info re additives . . .last month PM o ed Philip Morris brand bv chan~ing
its name to "PM" it announced~~ NYT EDI3~S'TnT• "THE BSLL OF RIGHTS,
FOR~tENT," 11-19-89z opens w/quote from the ad on TV & "For a free copy
,~,~ of this historic document, call . . ." & then says "The U s has owei,d
t~'I itself to et taken b the roducers of M lboro ci s, Kool-Aid, Mi .ller
",li- Beer e ' in a 0 mzllion yr adv campaign based on outlay of mere
1% of that for ability to rent BofR -- "Jt's-a_s_habby transaction at an .y
~~ rp ice"x*#~#~--the contract w/Archives stipu~lates t a~ e ci~ . o wan so
'- communicate its belief its belief it's "one of America's most diverse ~_
i • .oorps" which is fine "But ,rh on earth should a federal a hel it
~~do that?" . . .there's no de .. ha e assn . .,. 42 Archives "lends th ~
. co. ri est ~ . . .pooh-poohing c ives e ense''-"-~ ~
~ s re ch taxpa'y"d ' o arsz "Who will tell the people at the Archives what ~
they should know better than anyone? The Amer . herita e Is ricele "// ~
THE BILL OF RIGHT'a NEEI?S A PLUG by Rona1 Goldfar , D lawyer, NYT op-ed p
' 2-26-90z Says everything on TV gets paid for by commercial interests & ~
~"Why not let the Bill of Rights get its plugs wherever it can find them?"
~ j since a Hearst survey found that J9% of Americans didn't know what-the .
BofR 3.s*~###*noting an underarm deodaran co . has use pic of t~~tue of
3.,iT~er$y . . ."tNhy do emotions run so strongly vs . the tob . industry, puri~eyors
of a public-irealttr-scouT'ge'; ~'or attempting to clean up its public image
.,:aPPS~}
/ to- sm° . . TH1'S"~LAS NOTHING TO DO l . Tr~-AJF`.m~ nor will it evar" . .
'CrY'tt'C`s°"6"all~it attem~t to nurchase innocence bv a~sn, quotng Mike Pert .,
leadinginati~ r y crit~ .ce "It should be treated like the Medellin drug
mafia, not the Founding Fathers, adds w/seeming admiration tlow nerfe~.t_1y
the Bill of Riahts camnaian dovetails w/maior asects of PM's-- v'~tical
0 i
http://legacy.library.ucsf.edu/tid/fmw44c00/pdf