1930 Cadillac Brochure Front Cover - GM Heritage Center
1930 Cadillac Brochure Front Cover - GM Heritage Center
1930 Cadillac Brochure Front Cover - GM Heritage Center
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CHAPTER I<br />
<strong>Cadillac</strong> Service<br />
THE owner of a <strong>Cadillac</strong> car has purchased not simply a finepiece of machinery,<br />
ingeniously designed and carefully built—he has purchased a<br />
pleasant and dependable mode of transportation. The car itself is only<br />
one factor in securing this transportation—the other factor is <strong>Cadillac</strong><br />
Service, which is built upon a standard policy, clearly defined to the car owner<br />
and guaranteeing him efficient service everywhere at standard -prices under facto<br />
regulation.<br />
<strong>Cadillac</strong>-La Salle Service Stations<br />
<strong>Cadillac</strong> Service extends wherever <strong>Cadillac</strong> and La Salle cars are sold.<br />
Service stations conducted by <strong>Cadillac</strong> distributors and dealers are designated<br />
as "Authorized <strong>Cadillac</strong>-La Salle Service Stations" and are identified<br />
by the exclusive sign illustrated on the cover of this manual. Wherever<br />
this sign is displayed, the owner will find an organization prepared to<br />
service <strong>Cadillac</strong> cars. This means proper equipment, factory trained personnel,<br />
a stock of genuine replacement parts and standardized policies<br />
and methods.<br />
The car owner's first and most frequent contact with <strong>Cadillac</strong> Service<br />
will naturally be in the service station of the distributor or dealer who<br />
sold him the car and who therefore has the greatest interest at stake in<br />
assuring his satisfaction. Nevertheless, he may feel perfectly free to use<br />
his car for extended travel without depriving himself of the service benefits<br />
to which he is entitled at his local service station. He will find other<br />
Authorized <strong>Cadillac</strong>-La Salle Service Stations able and willing to render<br />
the same service.<br />
Service Card<br />
As a means of introduction at other Authorized <strong>Cadillac</strong>-La Salle<br />
Service Stations, every purchaser of a <strong>Cadillac</strong> car is given credentials<br />
in the form of a Service Card. This card is mailed to him by the<br />
<strong>Cadillac</strong> factory immediately after the delivery of the car is reported by<br />
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