1930 Cadillac Brochure Front Cover - GM Heritage Center

CHAPTER I
CADILLAC SERVICE
Tm; owner of a Cadillac car has purchased not simplv a line
piece of machinery, ingeniously designed and carefully
built—-he has purchased a pleasant and dependable mode of
transportation. The car itself is only one factor in securing this
transportation- the other factor is Cadillac Service, which is
built upon a standard policy, clearly defined to the car owner and
guaranteeing him efficient service everywhere at standard prices under
factory regulation.
Cadillac-La Salle Service Stations
Cadillac Service extends wherever Cadillac and La Salle cars
are sold. Service stations
conducted by Cadillac distributors
and dealers are designated
as "Authorized Cadillac-
La Salle Service Stations" and
are identified by the exclusive
sign illustrated on this page.
Wherever thissign isdisplayed,
the owner will find an organization
prepared to service
Cadillac cars. This means proper
equipment, factory trained
personnel, a stock of genuine
replacement parts and standardized
policies and methods.
Fig. 1. Authorized Cadill.ic-I.aSallc
The car owner's first and T' MCC • SMtions JUrli,y thi5 si *" "
the service ciitrjince.
most frequent contact with
Cadillac Service will naturally be in the service station of the
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