1930 Cadillac Brochure Front Cover - GM Heritage Center

SUPREMACY IN COACHCRAFT
The new Cadillac is available in seven Fisher Custom bodies and
fourteen Fleetwood Special Custom bodies. The wheelbase is 140
inches. The bodies are the most spacious and luxurious that Cadillac
has ever offered.
The "Body by Fisher" emblem is everywhere accepted today as
assuring the utmost degrees of excellence in body engineering, styling,
and appointment. Upon these majestic bodies for the Cadillac
line, all the wealth of Fisher manufacturing resources has been
lavished without stint. The straight line moulding extending the
full length of the car—the trim appearance at the cowl line—the
gleaming curve of the side and quarter panels—the graceful valance
at the rear, which covers the gasoline tank and frame members and
joins smoothly into the rear fenders—these are touches of styling
silversmiths. Vanity cases
are metal with inset trim-
Full she clay models are prepared for the
various body styles, so Dial Cadillac engineers
may visualize a finished car before dies are
made. This insures pleasing appearance
atul permits changes in design not otherwise
possible
that lend instant distinction
to these new and
smart vehicles.
The spacious interiors
are rendered even more
inviting by the luxurious
trimming in sumptuous
fabrics—mohair, broadcloth,
or whipcord.1V1 e ta 1-
ware is a special design in
bright silver by master
ming of the upholstery
Cadillac engines are developed in
the Cadillac Research Laboratories
where they are carefully tested
and must prove Uw.ir mettle before
being released for production
fabrics. The entire effect
is that of a delightful
drawing-room — complete,
rich, luxurious, and
in the very best of good
taste.
The structure of these bodies reveals many special and exclusive
features, all of which conduce to luxury in travel.
They are built of heavy eighteen-gauge steel for maximum
rigidity and to provide a smooth surface, wholly free from waves,
as a base for the Duco finish.
To assure the complete quietness of these bodies, they are
sprayed inside with emulsified asphaltum before the trimming is
put in. This preparation neutralizes any tendency of the body
panels to act as sounding boards, and dampens minute noises before
they can be magnified into severe rumbles. It is a further merit of
this compound that it acts as. an insulator of heat and helps to
maintain an equable degree of temperature inside the body.
All metal parts throughout the entire body construction, including
the frame and other parts of the chassis, are separated by an
anti-squeak material, eliminating squeaks and rattles. Special
rubber shims have been provided between the frame and body,
forming a cushion which absorbs all noises. The body sills are
strengthened to provide additional stability.