1930 Cadillac Brochure Front Cover - GM Heritage Center

Newly styled throughout with fresh, vigorous beauty, and a
wealth of ronleiiijxwary smartness roomier than ever—powered
liv an enlarged and refined Y-lype, eight-cylinder engine- vasllv
improved in flexibility, handling ease, and security—Cadillac's
new models, here presented, easily lake precedence over everything
that line cars have yet been.
The traditional excellence of Cadillac is in
them in full measure. But it is an excellence
brought fullv up to the minute—refined and
improved in every element of styling, powering,
c< jiiipinenI. arid control. They are thefinesl cars
('.adillac has ever built—modern cars, measuring
fuih up to the exacting expectations of
todav's most discriminating motorists.
Their roominess is truly remarkable. Rear
seals are abundantly wide—a full four inches
wider than the delightfully roomy seats of
previous Cadillac models. Three passengers
_^w. 'J^/^l^^^^^^x^^///.
Many operations in building a Cadillac are
held to extreme limits of accuracy. Skilled
craftsmen check the gauges used throughout
the plant by means of famous Johannson
gauge blocks
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sit upon these cushions with the same uiicrowded comfort as on a
luxurious divan. The front compartment has the instrument panel
recessed within the cowl to increase still further its generous length.
P
IT
Two bodies—the Seven-Passenger Sedan and the Seven-Passenger
Imperial—are longer by three inches than Cadillac has ever before
buill them. But massive, luxurious, and roomy
as these cars are, they reveal refinements in
handling ease that are nothing short of amazing.
To drive these Cadillacs at sustained high
speeds over uneven roads involves no discomfort,
no fatigue. Parking is easy. Maneuvering
through traffic is a matter of deft directing,
never of pulling the car about.
The solid reasons for owning a Cadillac,
always weighty and impressive, are strengthened
and multiplied by this new line. They
inhere in cverv unit of these cars—in bodv,
in engine, in chassis, in service facilities.
1930 Cadillac Brochure - Page 3