2012-2013 Catalog (all pages) - Ohlone College

104 7 CURRICULUM GUIDES
BROADCASTING:
RADIO PROGRAM MANAGEMENT
The Radio Broadcasting Program Management certificate indicates successful
completion of courses covering the operation of digital and analog studio
systems required for on-air and basic production applications. Additional
emphasis is placed upon radio station programming techniques, management
structure, research, and the responsibilities of the program director.
STUDENT LEARNING OUTCOMES
1. Develop an understanding of the radio broadcasting industry from a
strategic, analytical, organizational, cultural, and historic perspective.
2. Demonstrate a comprehensive understanding of the radio broadcasting
operation from a management perspective.
3. Analyze the marketplace from a strategic standpoint and create a
commercially viable radio station operations plan.
4. Demonstrate the ability to operate a radio broadcast facility from a technical
legal, content, and strategic standpoint.
BRDC-120 Introduction to Electronic Media 2
BRDC-123A Radio Operations I 3
BRDC-123B Radio Operations II 3
BRDC-127A Radio Broadcast Lab 1
BRDC-128 Radio Programming and Marketing 2
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BROADCASTING: RADIO STUDIO OPERATIONS
The Radio Broadcasting Studio Operations certificate indicates successful
completion of courses focusing on the operation of digital and analog studio
equipment required for on-air and basic production applications.
STUDENT LEARNING OUTCOMES
1. Demonstrate the ability to operate radio on-air studio and transmission
equipment in a professional and legal manner.
2. Formulate and prepare both digital and analog radio production elements.
3. Create and organize a professional-quality radio portfolio consisting of a
broadcast aircheck, production samples, resume, and related materials.
4. Identify the procedures required to execute a live remote broadcast.
BRDC-123A Radio Operations I 3
BRDC-123B Radio Operations II 3
BRDC-127A Radio Broadcast Lab 1
BRDC-127B Radio Broadcast Lab 1
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BROADCASTING: SPORTS TELEVISION
The Broadcasting: Sports Television Certificate of Accomplishment will show
that a student has successfully completed a sequence of classes and developed
specific skills required to pursue a career in commercial sports broadcasting.
STUDENT LEARNING OUTCOMES
1. Identify the type of light present and recognize what additional lighting will
be needed.
2. Calibrate and adjust video and audio levels.
3. Execute commands from a control room director.
4. Write promotional copy for a sporting event.
5. Function successfully as a member of a broadcast production crew.
BRDC-134 Final Cut Pro Editing 3
BRDC-136 Digital Video and Lighting 3
BRDC-144 Sports Broadcasting 3
BRDC-148 Directing Live Television 3
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BUSINESS COMMUNICATION
This certificate provides students with communication skills required for careers
in business.
STUDENT LEARNING OUTCOMES
1. Demonstrate the ability to effectively communicate in various business
communication contexts (team building, conflict management, interviews,
small group communication) with diverse audiences to meet the goals of
the intended communication.
2. Utilize theories from communication and social science to understand
verbal and nonverbal communication in interpersonal, intercultural, and
international contexts.
3. Identify, evaluate, and utilize evidence to support claims used in
presentations and arguments.
SPCH-102 Small Group Communication/Critical Thinking OR 3
SPCH-104 Critical Thinking/Persuasion OR (3)
SPCH-106 Critical Thinking/Argumentation and Debate (3)
SPCH-103 Interpersonal Communication 3
SPCH-105 Intercultural Communication 3
SPCH/BA-115 Career Communication 3
SPCH-116 Listening Techniques 1
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Did you know???
40% of Ohlone transfer students go to CSUs; 23% go to UCs;
19% go to in-state private colleges or universities;
and 19% go to out-of-state universities
(including, last year, students who
transferred to Harvard, Yale, and MIT).
2012-2013 OHLONE COLLEGE CATALOG