Scania annual report 2002

Vision, mission statement and strategy
Scania’s vision is to be the leading company
in its industry by creating lasting value for its
customers, employees, shareholders and
other stakeholders.
Strategy
Concentration on heavy transport vehicles
Scania’s operations focus on the most profitable
segment, heavy transport vehicles. In mature markets,
demand for trucks and buses in the heavier segment
increases with economic growth. In emerging markets,
demand increases faster or at the same pace as infrastructure
expands and the demands on logistics
systems increase.
ment work, Scania is also continuously improving its
sales and service network. Customer financing is an
important element of Scania’s complete product offer.
Focus on growth markets
Heavy transport services are the fastest growing segment
of the transport industry. Scania’s main markets
– the enlarged Europe, Latin America and Asia – have
good potential for long-term growth.
Mission statement
Scania’s mission is to supply its customers with highquality
vehicles and services related to the transport of
goods and passengers by road. By focusing on customer
needs, high-quality products and services, as
well as respect for the individual, Scania shall create
value-added for the customer and grow with sustained
profitability.
Scania’s operations specialise in developing and
manufacturing vehicles, which shall lead the market in
terms of performance and life-cycle cost, as well as
quality and environmental characteristics.
Scania’s sales and service organisation shall supply
customers with vehicles and services that provides
maximum operating time at minimum cost over the
service life of their vehicles, while preserving their
environmental characteristics.
Modular product system
With Scania’s modular product system, the customer
can get the exact vehicle specification he or she
wants. The more closely a vehicle and related services
are adapted to a transport task, the better the customer’s
operating economy will be.
The modular system optimises the total number
of main components that are included in Scania’s
product range. It thereby allows considerably longer
production runs for these components than is possible
in a conventional product system. The modular system
is the basis for product quality. It also simplifies parts
management and contributes to higher quality in the
service organisation.
Integrated range of vehicles,
services and financing
Scania grows by offering customers the best vehicles,
service and financing solutions in the market. Scania’s
customers increasingly use their vehicles round-theclock.
This presupposes rapid, continuous access to
service and repairs. In addition to its vehicle develop-
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