Scania annual report 2002
Scania annual report 2002
Scania annual report 2002
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Europe<br />
During <strong>2002</strong>, the demand for heavy trucks<br />
in Europe was somewhat higher than<br />
expected. <strong>Scania</strong> increased its bus sales<br />
in several of the most important markets.<br />
Trucks in western Europe<br />
The macroeconomic outlook gradually deteriorated<br />
during the year. In spite of this, the total market in<br />
western Europe exceeded most forecasts. These were<br />
based on earlier economic downturns and uncertainty<br />
after the terrorist attacks of 11 September 2001.<br />
In several major markets, sales were bolstered by<br />
tax breaks and other means. Sizeable exports of<br />
newer used trucks to eastern and central Europe also<br />
helped keep new truck sales up in western Europe.<br />
Registrations fell by 10 percent to 212,000 heavy<br />
trucks, compared to 235,000 during 2001 and<br />
244,000 during 2000.<br />
<strong>Scania</strong>’s share of the western European market<br />
was 13.5 percent, nearly identical to its share the year<br />
before.<br />
Demand in Germany and several neighbouring<br />
markets stagnated during the year, due to slower<br />
growth in the German economy. In Germany, <strong>Scania</strong><br />
maintained its market share from the year before. The<br />
Netherlands, with many international transport companies,<br />
was also affected by economic developments<br />
in Germany.<br />
In Great Britain, demand was not affected to the same<br />
extent by the slower economic growth rate. <strong>Scania</strong><br />
increased its market share in a total market that<br />
decreased slightly.<br />
The major markets in southern Europe exceeded<br />
forecasts for <strong>2002</strong>. In Italy, government investment<br />
grants helped increase heavy truck sales somewhat.<br />
In Spain, where the market declined marginally, <strong>Scania</strong><br />
increased its market share.<br />
The truck market in France was characterised by<br />
an increase in the number of large transport companies.<br />
By maintaining its volume in this customer<br />
segment while strengthening its position among<br />
smaller transport companies, <strong>Scania</strong> managed to<br />
defend its market share.<br />
Stefan Bader<br />
Hermann Dahm Transport GmbH<br />
Garmisch-Partenkirchen, Germany<br />
For two years, Stefan Bader has driven his <strong>Scania</strong> with <strong>Scania</strong><br />
Opticruise, and he is very pleased. He transports mineral oil<br />
for the freight forwarding company Dahm Transport GmbH<br />
and drives<br />
primarily in the German Alps, especially in the region around<br />
Garmisch-Partenkirchen.<br />
“<strong>Scania</strong> Opticruise is fantastic. I often drive on small<br />
mountain roads and supply private households with oil.<br />
Opticruise makes driving much easier in the steep uphill and<br />
downhill stretches. My trips become less stressful for me,<br />
especially during the winter months. I also feel safe with my<br />
cargo. To me and my boss, safe transport service means<br />
everything.”<br />
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