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Scania annual report 2002

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Europe<br />

During <strong>2002</strong>, the demand for heavy trucks<br />

in Europe was somewhat higher than<br />

expected. <strong>Scania</strong> increased its bus sales<br />

in several of the most important markets.<br />

Trucks in western Europe<br />

The macroeconomic outlook gradually deteriorated<br />

during the year. In spite of this, the total market in<br />

western Europe exceeded most forecasts. These were<br />

based on earlier economic downturns and uncertainty<br />

after the terrorist attacks of 11 September 2001.<br />

In several major markets, sales were bolstered by<br />

tax breaks and other means. Sizeable exports of<br />

newer used trucks to eastern and central Europe also<br />

helped keep new truck sales up in western Europe.<br />

Registrations fell by 10 percent to 212,000 heavy<br />

trucks, compared to 235,000 during 2001 and<br />

244,000 during 2000.<br />

<strong>Scania</strong>’s share of the western European market<br />

was 13.5 percent, nearly identical to its share the year<br />

before.<br />

Demand in Germany and several neighbouring<br />

markets stagnated during the year, due to slower<br />

growth in the German economy. In Germany, <strong>Scania</strong><br />

maintained its market share from the year before. The<br />

Netherlands, with many international transport companies,<br />

was also affected by economic developments<br />

in Germany.<br />

In Great Britain, demand was not affected to the same<br />

extent by the slower economic growth rate. <strong>Scania</strong><br />

increased its market share in a total market that<br />

decreased slightly.<br />

The major markets in southern Europe exceeded<br />

forecasts for <strong>2002</strong>. In Italy, government investment<br />

grants helped increase heavy truck sales somewhat.<br />

In Spain, where the market declined marginally, <strong>Scania</strong><br />

increased its market share.<br />

The truck market in France was characterised by<br />

an increase in the number of large transport companies.<br />

By maintaining its volume in this customer<br />

segment while strengthening its position among<br />

smaller transport companies, <strong>Scania</strong> managed to<br />

defend its market share.<br />

Stefan Bader<br />

Hermann Dahm Transport GmbH<br />

Garmisch-Partenkirchen, Germany<br />

For two years, Stefan Bader has driven his <strong>Scania</strong> with <strong>Scania</strong><br />

Opticruise, and he is very pleased. He transports mineral oil<br />

for the freight forwarding company Dahm Transport GmbH<br />

and drives<br />

primarily in the German Alps, especially in the region around<br />

Garmisch-Partenkirchen.<br />

“<strong>Scania</strong> Opticruise is fantastic. I often drive on small<br />

mountain roads and supply private households with oil.<br />

Opticruise makes driving much easier in the steep uphill and<br />

downhill stretches. My trips become less stressful for me,<br />

especially during the winter months. I also feel safe with my<br />

cargo. To me and my boss, safe transport service means<br />

everything.”<br />

36

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