JCC Brand Book (PDF) - Jamestown Community College

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LOGOS Single Colors SINGLE COLORS While the two-color primary logo should be the fi rst choice for most applications, the single-color variations at right may be used where media options or budgetary restrictions necessitate. These logos are designed for use on items with one-color imprinting, extremely dark backgrounds, and lighter backgrounds that wash out the Pantone 130 (gold). PANTONE 349 CMYK: 94/11/84/43 RGB: 0/105/60 HEX: 00693c PANTONE 130 CMYK: 0/30/100/0 RGB: 255/179/0 HEX: f0ab00 PANTONE, CMYK, RGB, and HEX colors are listed below each solid color logo to allow for color matching. BLACK CMYK: 0/0/0/100 RGB: 0/0/0 HEX: 000000 WHITE CMYK: 0/0/0/0 RGB: 255/255/255 HEX: ffffff 8 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
LOGOS Specialized Mark SPECIALIZED MARK When necessary, these smaller, horizontally-oriented specialized logo variations may be used. This version of the logo is ideal for small imprints such as pens, fl ash drives, and buttons. The specialized mark also works well as a secondary location of the logo on a product or printed piece. For example, if you used the <strong>JCC</strong> SUNY logo on the front of a brochure, you may want to add the specialized mark on the back panel of the brochure as well. 9 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9: LOGOS Special Entities SPECIAL ENTI
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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