JCC Brand Book (PDF) - Jamestown Community College
JCC Brand Book (PDF) - Jamestown Community College
JCC Brand Book (PDF) - Jamestown Community College
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COLOR<br />
Coloring within the lines.<br />
Institutions understand the importance of consistent colors in creating pride and unity. Colors can become as<br />
identifi able as the logo or the name, but only if they are used correctly. PANTONE, CMYK, RGB, and HEX<br />
colors are provided to allow for color matching through variable formats.<br />
PANTONE<br />
The Pantone Matching System is a widely used system of color specifi cations. Printers follow specifi c formulas<br />
for mixing ink, providing consistency and accuracy from design to print, and from print to reprint. This is often<br />
referred to as fl at color or spot color.<br />
CMYK<br />
Cyan, magenta, and yellow are used with black in process color reproduction. This is referred to as full color or<br />
four color process. This is used for printing.<br />
RGB<br />
Red, green, and blue are the hues for light, used on the screen.<br />
HEX<br />
Hexidecimal code is for use in HTML, CSS, and other web applications.<br />
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JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
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