JCC Brand Book (PDF) - Jamestown Community College

Dear JCC Family:
As faculty, staff, and administrators at Jamestown
Community College, we share the common goal of
making our students successful. The interdependence we
share across the college strengthens our ability to connect
our students to their goals by providing challenging
academic experiences in a caring environment.
The demographic challenges facing the northeastern
U.S. and the intensely competitive nature of today’s
higher education marketplace make it more important
than ever that we present a clear, unifi ed identity to
the world. To that end, the marketing department
requests your assistance in promoting the college’s
image consistently and clearly across all media and to
all constituents.
options, as well as style guidelines. By applying these
standards consistently in all materials produced, you help
create a unifi ed identity that is instantly recognizable by
constituents everywhere.
Please join me and our marketing team professionals
in using this information to preserve and promote the
singular identity that is Jamestown Community College.
Sincerely,
Nelson J. Garifi , Jr.
Executive Director of Marketing and Academic Initiatives
This “Brand Book” outlines the standards for using
the college’s visual identity via print materials, web
communications, and imprinted products. In addition
to information regarding proper use of the college’s
logo, you’ll fi nd approved typography and color palette
JAMESTOWN COMMUNITY COLLEGE BRAND BOOK