JCC Brand Book (PDF) - Jamestown Community College

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COLOR Coloring within the lines. Institutions understand the importance of consistent colors in creating pride and unity. Colors can become as identifi able as the logo or the name, but only if they are used correctly. PANTONE, CMYK, RGB, and HEX colors are provided to allow for color matching through variable formats. PANTONE The Pantone Matching System is a widely used system of color specifi cations. Printers follow specifi c formulas for mixing ink, providing consistency and accuracy from design to print, and from print to reprint. This is often referred to as fl at color or spot color. CMYK Cyan, magenta, and yellow are used with black in process color reproduction. This is referred to as full color or four color process. This is used for printing. RGB Red, green, and blue are the hues for light, used on the screen. HEX Hexidecimal code is for use in HTML, CSS, and other web applications. 18 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
COLOR Palettes PRIMARY PALETTE PRIMARY PALETTE Green and gold comprise the primary color palette and are the offi cial college colors. The primary colors are to be used in all full-color logos. These colors defi ne the <strong>JCC</strong> brand and should be present across all communications and applications. SECONDARY PALETTE PANTONE 349 CMYK: 94/11/84/43 RGB: 0/105/60 HEX: 00693c PANTONE 130 CMYK: 0/30/100/0 RGB: 255/179/0 HEX: f0ab00 The secondary color palette includes a range of neutrals that complement the primary colors without overpowering them. In any given application, only two secondary colors should be used with the primary colors to keep the primary colors dominant. SUPPORTING PALETTE SUPPORTING PALETTE BLACK 90% CMYK: 0/0/0/90 RGB: 65/64/66 HEX: 414042 PANTONE 7530 CMYK: 10/18/25/29 RGB: 170/156/143 HEX: aa9c8f PANTONE 350 CMYK: 80/24/69/70 RGB: 40/78/54 HEX: 284e36 PANTONE 7499 CMYK: 1/2/20/0 RGB: 237/232/196 HEX: ede8c4 The support color palette includes a range of colors that can add a deep, rich quality to the materials. One support color may be used with as many as two secondary colors and any or all of the primary colors. The support colors are almost like accent colors in that they should never overtake the design. SECONDARY PALETTE PANTONE, CMYK, RGB, and HEX colors are listed below each swatch to allow for color matching. PANTONE 376 CMYK: 53/0/96/0 RGB: 122/184/0 HEX: 7ab800 PANTONE 1375 CMYK: 0/45/95/0 RGB: 255/160/47 HEX: ffa02f PANTONE 120 CMYK: 0/6/60/0 RGB: 248/222/110 HEX: f8de6e PANTONE 1525 CMYK: 1/75/100/8 RGB: 197/76/0 HEX: c54c00 PANTONE 7492 CMYK: 17/0/45/3 RGB: 199/210/138 HEX: c7d28a 19 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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