JCC Brand Book (PDF) - Jamestown Community College

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USAGE & REQUIREMENTS FOR LOGOS & MARKS Properly using the logo. Used appropriately, typography, color, and the elements within our visual identity represent the college in a clear and consistent manner. Consistency and proper usage of the logos increases awareness of the brand, promoting instant recognition and awareness, which is the fi rst step in building the value of the institution. 14 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
USAGE & REQUIREMENTS FOR LOGOS & MARKS Clear Space Requirements CLEAR SPACE REQUIREMENTS The logo needs breathing room! The <strong>JCC</strong> logo is most effective when surrounded by as much open space as possible. The x-height of the logo is based on the height of the N in JAMESTOWN. No design elements, type, or photos should come any closer to the logo than the x-height. The actual distance of x will change depending on how large the logo is scaled. x x x-height x x 15 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15: FILE TYPES FILE TYPES Each graphic/
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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