JCC Brand Book (PDF) - Jamestown Community College

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STATIONERY Did you get the memo? A cohesive stationery system includes letterhead, envelopes, business cards, memos, and fax sheets. In many cases, these materials are the fi rst impression that people have of JCC, so they must present a unifi ed look. They are a key component to the brand and offer an easy way to maintain consistency throughout the college. To place letterhead and envelope orders, contact the JCC mailroom at 716.338.1027 (Jamestown) or 716.376.7573 (Olean) To place a business card order, contact the marketing department at 716.338.1047. 24 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
STATIONERY Letterhead LETTERHEAD .5” JCC’s letterhead design is standardized to promote consistency. Use offi cial typefaces for body copy (Goudy Old Style or Times New Roman). Arial when necessary for a more modern feel. 1.25” Date Recipient’s Name Address Do not use photocopied stationery for offi cial Dear Mr./Ms. (Recipient’s Full Name), correspondence. Subject: (PURPOSE OF THE LETTER) In the first paragraph, you can introduce yourself, if the recipient does not know you. After this, mention the purpose of the letter. (Use Double Paragraph Spacing) Second page blank stationary will be available for long letters. In the second paragraph, give out the details i.e., the facts that support the statement you made in the first paragraph. You can end the letter with this paragraph or you can have another one, if the information you want to convey does not fit in this paragraph. Complete the letter by thanking the recipient for taking out time to read the letter. Respectfully Yours, Margins: • Top: 2.25” - REQUIRED • Left: 1.25” - suggested .5” (Your Signature) (Your Name) Enclosure(s) (mention the number) cc: .5” • Right: 1.25” - suggested • Bottom: 1.75” - suggested 1.75” .5” 25 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25: TYPOGRAPHY Supporting Typeface GILL
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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