JCC Brand Book (PDF) - Jamestown Community College

FILE TYPES
FILE TYPES
Each graphic/logo in this manual can be downloaded
in three different fi le formats: PNG, EPS, and JPG.
Remember, when using any of the image formats,
always insert the image into any program you are
using and do not copy and paste the image into the
fi le. To do this, you must go to fi le, then insert, and
then navigate to the location on your computer
where the fi le is saved.
PNG FILES:
PNG, or Portable Network Graphics is a lossless bitmap image format that is popular on the Web and
elsewhere. PNG was largely developed to deal with some of the shortcomings of the GIF format and allows
storage of images with greater color depth and other important information.
The benefi t of a PNG fi le is the ability to have a transparent background which eliminates the white block
around a graphic when it is placed over a colored area. The PNG fi le also retains a high image quality
without a large fi le size.
Usage: Web, PowerPoint, Word docs, Publisher.
Do not try to recreate the JCC logo. It has been
specially designed for use in a variety of formats.
EPS FILES:
EPS stands for Encapsulated Post Script. EPS fi les are vector based and a vector image can be resized to
any scale without loss in quality. This makes them ideal for company logos or other objects that have to be
resized frequently. These fi les are mainly used by artists and graphic designers with specifi c equipment and
software that is needed to print, view, or open EPS fi les.
These files are necessary for printers to create high quality products. Vendors require EPS files for imprinted items.
Usage: Imprinted items.
JPG FILES:
JPG stands for Joint Photographic Experts Group, the committee that created the fi le type. JPG fi les, also
known as JPG fi les, are a common fi le format for digital photos and other digital graphics. When JPG fi les
are saved, they use “lossy” compression, meaning image quality is lost as fi le size decreases.
This fi le type is typically used for photographs and should not be used for graphics unless necessary. PNG fi les
are preferred for graphics over JPG fi les.
Usage: Emails, Web, PowerPoint, Word docs.
JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
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