JCC Brand Book (PDF) - Jamestown Community College

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INTRODUCTION We are the champions. With the launch of our new logo and brand book, Jamestown Community College is sharpening public perception of the college as up-to-date and unifi ed. No matter what position you hold at JCC, you have the power to promote and protect the JCC brand. Following these guidelines is more than a responsibility. It’s an opportunity - a chance for you to champion JCC by pushing the perception of JCC forward - fast forward. 2 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
ABOUT THE BRAND Promise, Vision, Mission, & Beliefs THE JCC PROMISE Jamestown Community College is committed to connecting you to your goals by providing challenging educational experiences in a caring environment. VISION Jamestown Community College, an integral part of our communities’ social and economic frameworks, will be the region’s premier provider of transfer, career, developmental, and continuing education, and will be recognized for academic excellence, a collaborative spirit, innovative leadership, and an entrepreneurial mindset. MISSION Jamestown Community College is a comprehensive, regional, open-access, student-centered institution that embraces academic excellence and meets the service area’s learning needs in diverse ways, including liberal arts transfer degree programs, career programs, community service, developmental education, and business and industry training. The college’s partnership with the greater community contributes to the social and intellectual improvement, economic development, and cultural enrichment of western New York State and northwestern Pennsylvania. BELIEFS Commitment to Quality The college is committed to student learning and to the promotion of the college, its mission, and the welfare of our communities. Commitment to Students We believe students and other consumers of college services are the fi rst priority in all we do. Commitment to Lifelong Learning We believe the entire college community is responsible for enriching lives by creating an atmosphere dedicated to lifelong learning and intellectual inquiry and for promoting communication, collaboration, and greater understanding of our pluralistic society and the world in which we live. Commitment to Community Partnership We believe we share a responsibility for the well-being of our college and must play a role, in partnership with other community agencies, in fostering the economic, social, and cultural well-being of our community. 3 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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