JCC Brand Book (PDF) - Jamestown Community College

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LOGOS Making our mark. A logo is the face and signature of the JCC brand. It connects the brand to all forms of communication. The more consistent a logo looks and is used – the more likely it will be remembered and make an impact. Each communication needs to be able to stand alone as a proper representation of the brand, but also gain strength as a cohesive and integrated collection of materials. These guidelines provide direction for how the JCC logo should be used to help unify materials and continue to build the brand. To download the approved versions of the logo, visit the JCC website at www.sunyjcc.edu/brand. 4 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
LOGOS Primary Logo PRIMARY LOGO In its primary form, the JCC logo embraces green and gold - the colors of the college’s heritage. By using a traditional serif font, the logo celebrates the college’s history and stability as SUNY’s fi rst community college and one of the nation’s pioneer community colleges. At the same time, the dynamic nature of the central “C” suggests a progressive entity in motion. The logo’s graphic element is a gold horizon line from which bright futures rise and opportunities emerge. The new logo celebrates our connection to SUNY - one of the world’s largest, most-respected, and mostrecognized higher education systems. The connection is increasingly important as we extend the college’s reach through technology and seek to attract students from greater distances. An alternative logo (below right) spells out the SUNY connection for those markets in which the letters alone are not easily understood. 5 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5: ABOUT THE BRAND Promise, Vision, Mi
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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