JCC Brand Book (PDF) - Jamestown Community College

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TYPOGRAPHY The right type for the job. Typography helps the reader to more fully understand the senders message. If your text is too small to read or all cramped together, your project won’t get a second glance. Beyond legibility, however, typography is important as it can be used to convey a specifi c mood or feeling. When communicating on behalf of <strong>JCC</strong>, please use the typefaces highlighted on the pages which follow. All of the selected fonts are system font, and should be readily available on your computer. 20 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
TYPOGRAPHY Primary Typeface GOUDY OLD STYLE Goudy Old Style is the primary typeface and should be used whenever possible. Suitable for both text and display applications, Goudy Old Style is a graceful, balanced design with a few eccentricities. Goudy Old Style is considered to be among the most legible and readable serif typefaces for use in print applications, which makes this a great choice for letters and long bodies of type. Body copy can be set at 9 to 14 point, but 9 point is standard for long form copy. Headlines or headings should be at least 2 points larger than body copy. Goudy Old Style Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Old Style Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Old Style Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Goudy Old Style Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 TIMES NEW ROMAN Goudy Old Style is the preferred primary typeface and should be used whenever possible. If for some reason you are not able to access Goudy Old Style, the substitute typeface, Times New Roman, should be used. Similar to Goudy Old Style, it has many classical characteristics but also offers excellent legibility as well as a crisp and clean appearance. Do not use both of these fonts in the same document. Choose one or the other as your primary typeface. Times New Roman Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Times New Roman Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK 21
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21: COLOR Palettes PRIMARY PALETTE PRIM
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

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