JCC Brand Book (PDF) - Jamestown Community College

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STATIONERY Memo and Fax Templates MEMO AND FAX TEMPLATES You have the power to create instant brand recognition for your communications by consistently using the memo and FAX cover sheet templates available on the internet. To download the approved fax and memo Word templates, visit the JCC website at www.sunyjcc.edu/brand. 28 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
DESIGN EXAMPLES The power of design. Everything from PowerPoint slides to banners to fax sheets should be designed with a consistent look. This steadfast attention to detail across every communication will connect the materials in a way that further reinforces and builds the brand to both JCC and the community. Because these elements are often produced through many different departments, it’s even more important to establish a consistent look that can be easily followed, duplicated, and produced. To download the approved design templates, visit the JCC website at www.sunyjcc.edu/brand. 29 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29: STATIONERY Business Cards BUSINESS
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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