JCC Brand Book (PDF) - Jamestown Community College

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LOGOS Site Logos SITE LOGOS Site-based members of the JCC family may use these variations/signatures of the college logo when appropriate. • Jamestown Campus • Cattaraugus County Campus • North County Center • Warren Center • Online The standards governing use of each of these signatures are the same standards that apply to the SUNY JCC logo. 6 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
LOGOS Special Entities SPECIAL ENTITIES Special variations/signatures of the logo have been created for select JCC units to recognize their unique missions and the needs of their audiences while maintaining a strong relationship to the primary college logo hierarchy. The following units are authorized to use custom signatures: • Faculty Student Association • JCC Foundation The standards governing use of each of these signatures are the same standards that apply to the SUNY JCC logo. 7 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7: LOGOS Primary Logo PRIMARY LOGO In
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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