JCC Brand Book (PDF) - Jamestown Community College

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LOGOS SUNY Logo STATE UNIVERSITY OF NEW YORK (SUNY) LOGO Please refer to the SUNY Brand Guidelines document for details on use of the SUNY logo and seal. The SUNY logo is accessed through the media toolkit feature at http:// www.suny.edu/communications/pdf/ BrandingGuidelines01.03.11.pdf 12 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
FILE TYPES FILE TYPES Each graphic/logo in this manual can be downloaded in three different fi le formats: PNG, EPS, and JPG. Remember, when using any of the image formats, always insert the image into any program you are using and do not copy and paste the image into the fi le. To do this, you must go to fi le, then insert, and then navigate to the location on your computer where the fi le is saved. PNG FILES: PNG, or Portable Network Graphics is a lossless bitmap image format that is popular on the Web and elsewhere. PNG was largely developed to deal with some of the shortcomings of the GIF format and allows storage of images with greater color depth and other important information. The benefi t of a PNG fi le is the ability to have a transparent background which eliminates the white block around a graphic when it is placed over a colored area. The PNG fi le also retains a high image quality without a large fi le size. Usage: Web, PowerPoint, Word docs, Publisher. Do not try to recreate the JCC logo. It has been specially designed for use in a variety of formats. EPS FILES: EPS stands for Encapsulated Post Script. EPS fi les are vector based and a vector image can be resized to any scale without loss in quality. This makes them ideal for company logos or other objects that have to be resized frequently. These fi les are mainly used by artists and graphic designers with specifi c equipment and software that is needed to print, view, or open EPS fi les. These files are necessary for printers to create high quality products. Vendors require EPS files for imprinted items. Usage: Imprinted items. JPG FILES: JPG stands for Joint Photographic Experts Group, the committee that created the fi le type. JPG fi les, also known as JPG fi les, are a common fi le format for digital photos and other digital graphics. When JPG fi les are saved, they use “lossy” compression, meaning image quality is lost as fi le size decreases. This fi le type is typically used for photographs and should not be used for graphics unless necessary. PNG fi les are preferred for graphics over JPG fi les. Usage: Emails, Web, PowerPoint, Word docs. JAMESTOWN COMMUNITY COLLEGE BRAND BOOK 13
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13: LOGOS College Seal COLLEGE SEAL The
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

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