JCC Brand Book (PDF) - Jamestown Community College

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TYPOGRAPHY Complimentary Typeface TREBUCHET MS Trebuchet MS distinguishes itself from other common sans-serif typefaces. This font is great for headlines and making content stand out. A bold headline or a title with a captivating font is the fi rst step to winning the communication battle. Trebuchet should be used for display titles, headlines, and so on as a complimentary typeface that supports the primary typeface. Trebuchet MS Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trebuchet MS Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trebuchet MS Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Trebuchet MS Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ARIAL Trebuchet MS is the preferred complimentary typeface and should be used whenever possible. If for some reason you are not able to access Trebuchet, the substitute typeface, Arial, should be used. Arial is an extremely versatile typeface which can be used with equal success for presentations, magazines etc, and for display use in newspapers, advertising and promotions. Note: Arial can be used in long-form bodies of text for a more modern feel. Arial is preferred over Trebuchet only under this circumstance. Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Do not use both of these fonts in the same document. Choose one or the other as your complimentary typeface. JAMESTOWN COMMUNITY COLLEGE BRAND BOOK 22
TYPOGRAPHY Supporting Typeface GILL SANS MT Gill Sans offers a contemporary feel with versatile function. Gill Sans has a wide variety of weights and styles and is a great choice for supporting type, standout type, notes, etc. This font can be used in addition to a primary and complimentary typeface, but should only be used for titles, heading, subheads, photo captions, etc. Gill Sans MT Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gill Sans MT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gill Sans MT Condensed Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gill Sans MT Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gill Sans MT Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gill Sans Mt Ext Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK 23
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23: TYPOGRAPHY Primary Typeface GOUDY O
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

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