JCC Brand Book (PDF) - Jamestown Community College

More documents

Recommendations

Info

Dear JCC Family: As faculty, staff, and administrators at Jamestown Community College, we share the common goal of making our students successful. The interdependence we share across the college strengthens our ability to connect our students to their goals by providing challenging academic experiences in a caring environment. The demographic challenges facing the northeastern U.S. and the intensely competitive nature of today’s higher education marketplace make it more important than ever that we present a clear, unifi ed identity to the world. To that end, the marketing department requests your assistance in promoting the college’s image consistently and clearly across all media and to all constituents. options, as well as style guidelines. By applying these standards consistently in all materials produced, you help create a unifi ed identity that is instantly recognizable by constituents everywhere. Please join me and our marketing team professionals in using this information to preserve and promote the singular identity that is Jamestown Community College. Sincerely, Nelson J. Garifi , Jr. Executive Director of Marketing and Academic Initiatives This “Brand Book” outlines the standards for using the college’s visual identity via print materials, web communications, and imprinted products. In addition to information regarding proper use of the college’s logo, you’ll fi nd approved typography and color palette JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
TABLE OF CONTENTS INTRODUCTION 2 ABOUT THE BRAND 3 LOGOS 4 Primary Logo 5 Site Logos 6 Special Entities 7 Single Colors 8 Specialized Mark 9 Athletics Logos 10 College Seal 11 SUNY Logo 12 COLOR 18 Color Palettes 19 TYPOGRAPHY 20 Primary Typeface 21 Complimentary Typeface 22 Supporting Typeface 23 STATIONERY 24 Letterhead 25 Envelopes 26 Business Cards 27 Memo and Fax Templates 28 REQUIRED ELEMENTS 35 Disclaimer 36 Publication Dates and Amounts 37 EDITORIAL GUIDELINES 38-44 SOCIAL MEDIA 45 Commenting Standards and Regulation 46 Profi le Pictures and Image Sizes 47 CLOSING 46 FILE TYPES 13 USAGE & REQUIREMENTS FOR LOGOS & MARKS 14 Clear Space Requirements 15 Size and Scaling Requirements 16 Incorrect Usage 17 DESIGN EXAMPLES 29 Imprinted Items 30 PowerPoint Slides 31 Poster/Flyer Templates 32 PHOTOGRAPHY 33 Flickr 34 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK 1
Page 1: BRAND BOOK Standards and Guidelines
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35 and 36: PHOTOGRAPHY A picture tells a thous
Page 37 and 38: REQUIRED ELEMENTS Must haves. When
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

JCC Brand Book (PDF) - Jamestown Community College

Create successful ePaper yourself

Delete template?

Save as template?