JCC Brand Book (PDF) - Jamestown Community College

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PHOTOGRAPHY Flickr FLICKR JCC’s Flickr account is accessed at http://www. flickr.com/photos/sunyjcc. Although all photos on the account are public images, they are copyrighted as “All rights reserved.” If you are using a photo from the JCC account for a non-JCC related publication, please add a credit line of Photo courtesy of Jamestown Community College. To download a photo from Flickr: Select the photo and open the actions menu, then click the ‘”View all Sizes” link inside the menu. On the next page, choose the size you want to download and click the link in the “Download” section. or Double left click on an image. A magnifying glass icon will appear. Right click on the image. A pop-up window indicating the licensing notice and image sizes will display. Click on the size you want, which will take you to the downloading utility. If you’re forwarding a link to a photo on JCC’s Flickr account: After double clicking on an image, you will see “Favorites,” “Actions,” and “Share.” Click “Share” to get the URL of the photo. By clicking the “show short URL” box, you will have a much shorter url to send. 34 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
REQUIRED ELEMENTS Must haves. When utilizing JCC’s logo/visual identity, you must include certain language and information on your printed materials to share with the public. This includes a disclaimer, publication dates and amounts. This specifi c language will be detailed in the following pages. For questions, contact the marketing department at 716.338.1047. 35 JAMESTOWN COMMUNITY COLLEGE BRAND BOOK
Page 1 and 2: BRAND BOOK Standards and Guidelines
Page 3 and 4: TABLE OF CONTENTS INTRODUCTION 2 AB
Page 5 and 6: ABOUT THE BRAND Promise, Vision, Mi
Page 7 and 8: LOGOS Primary Logo PRIMARY LOGO In
Page 9 and 10: LOGOS Special Entities SPECIAL ENTI
Page 11 and 12: LOGOS Specialized Mark SPECIALIZED
Page 13 and 14: LOGOS College Seal COLLEGE SEAL The
Page 15 and 16: FILE TYPES FILE TYPES Each graphic/
Page 17 and 18: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 19 and 20: USAGE & REQUIREMENTS FOR LOGOS & MA
Page 21 and 22: COLOR Palettes PRIMARY PALETTE PRIM
Page 23 and 24: TYPOGRAPHY Primary Typeface GOUDY O
Page 25 and 26: TYPOGRAPHY Supporting Typeface GILL
Page 27 and 28: STATIONERY Letterhead LETTERHEAD .5
Page 29 and 30: STATIONERY Business Cards BUSINESS
Page 31 and 32: DESIGN EXAMPLES The power of design
Page 33 and 34: DESIGN EXAMPLES PowerPoint Slides M
Page 35: PHOTOGRAPHY A picture tells a thous
Page 39 and 40: REQUIRED ELEMENTS Publication Dates
Page 41 and 42: EDITORIAL GUIDELINES ABBREVIATIONS
Page 43 and 44: EDITORIAL GUIDELINES dates • Use
Page 45 and 46: EDITORIAL GUIDELINES numbers • Sp
Page 47 and 48: SOCIAL MEDIA Socializing on the web
Page 49 and 50: SOCIAL MEDIA Profi le Pictures and

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