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Stander Symposium abstract book - University of Dayton

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ORAL PRESENTATIONS<br />

The Classical Influence: The Design <strong>of</strong> American <strong>University</strong> Campuses, the <strong>University</strong> <strong>of</strong><br />

<strong>Dayton</strong>, and the Ideals <strong>of</strong> American Society<br />

Presenter(s): Caroline M Ibbotson<br />

Advisor(s): Roger J Crum<br />

Visual Arts<br />

2:00 PM-2:20 PM<br />

Independent Research Kennedy Union - 222<br />

Since the founding <strong>of</strong> the United States, institutions both civic and academic have looked to the Greeks and the Romans as models for life and<br />

learning. American universities not only drew upon these ancient civilizations for curriculumâtrivium and quadriviumâbut also drew inspiration<br />

from their architecture. The <strong>University</strong> <strong>of</strong> Virginiaâs campus, designed by Thomas Jefferson, is a prime example <strong>of</strong> the use <strong>of</strong> classical design for a<br />

college campus both in terms <strong>of</strong> layout and architectural planning. In the 1920s, the <strong>University</strong> <strong>of</strong> <strong>Dayton</strong> too aspired to possess a campus designed<br />

according to this tradition in a new master plan. That ambitious, and now largely forgotten master plan, was far from realized; indeed, only one<br />

building from the design was constructed. While numerous reasons may account for how partially the university realized its classical plan, other<br />

universities at that time similarly began to depart from both the classical model <strong>of</strong> education and campus design. The reasons for classical inspiration<br />

on American campuses, and the birth, demise, and occasional rebirth <strong>of</strong> classical models at the <strong>University</strong> <strong>of</strong> <strong>Dayton</strong> are examined by this<br />

presentation as a way <strong>of</strong> interpreting the changing meaning <strong>of</strong> <strong>Dayton</strong>’s campus over time.<br />

Visual Identity: A Problem-solving Approach to Identity Design<br />

Presenter(s): Gerard A Gerace, Hannah M Magnan, Kelly E Morris<br />

Advisor(s): Jayne M Whitaker<br />

Visual Arts<br />

Senior/Capstone Project<br />

2:00 PM-3:00 PM<br />

ArtStreet - Studio E<br />

A visual identity is the personality <strong>of</strong> a company, institution, small group or organization and is designed to meet specific business objectives. It<br />

is most <strong>of</strong>ten manifested by way <strong>of</strong> branding and the use <strong>of</strong> trademarks and comes into being when there is a common ownership <strong>of</strong> an organizational<br />

philosophy. Students in the senior level Graphic Design III course were required to research, design or redesign, and present a trademark<br />

for an existing museum collection or museum. Building upon their mark <strong>of</strong> identity, students then created a new innovative visual identity for<br />

their fictitious client with elements ranging from stationery, business papers, and various two-dimensional print and electronic media to threedimensional<br />

display and or packaging collateral. The visual identity systems reflect a hypothetical but real world approach to product, service, and<br />

promotion with specific intentions <strong>of</strong> broadening awareness <strong>of</strong> the museum as well as the scope <strong>of</strong> its potential audience. Each <strong>of</strong> the projects<br />

presented reflect a student’s own developmental undergraduate research in the design <strong>of</strong> the museum collection, its name, marketing position<br />

and growth potential. The projects presented are selected samples <strong>of</strong> the extensive written and visual development that contributed to each <strong>of</strong><br />

the visual identity design systems with additional design systems on display in the Department <strong>of</strong> Visual Arts during the closing reception <strong>of</strong> the<br />

annual juried Horvath exhibition in College Park Center.<br />

Fin<br />

Presenter(s): Luke A Effler, Sarah N Fortener, Erin E Gottron, Brandon M Lowery, Sean E Montgomery,<br />

Rebecca L Roman<br />

Advisor(s): Michael G Marcinowski<br />

Visual Arts<br />

2:40 PM-3:40 PM<br />

Senior/Capstone Project<br />

ArtStreet - Studio C<br />

The <strong>Stander</strong> <strong>Symposium</strong> presentation is the final part <strong>of</strong> the capstone course required for all Fine Art majors. This capstone looks to help define the<br />

formal elements within the student’s artwork as well as a personal and stylistic approach. This course functions as a way to help students develop<br />

a cohesive pr<strong>of</strong>essional portfolio. The course also acts as a vehicle to prepare students for real world interaction. The students will present their<br />

portfolio in a pr<strong>of</strong>essional format on the day <strong>of</strong> <strong>Stander</strong> <strong>Symposium</strong> as a culmination <strong>of</strong> the capstone course.<br />

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