Stander Symposium abstract book - University of Dayton
Stander Symposium abstract book - University of Dayton
Stander Symposium abstract book - University of Dayton
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ORAL PRESENTATIONS<br />
Art <strong>of</strong> Persuasion: The Decorative Focus <strong>of</strong> the Vienna Secession<br />
Presenter(s): Sarah R Stull<br />
Advisor(s): Judith L Huacuja<br />
Visual Arts<br />
Senior/Capstone Project<br />
4:00 PM-4:20 PM<br />
Kennedy Union - West Ballroom<br />
This examination <strong>of</strong> the Vienna Secession explores the aesthetic quality <strong>of</strong> poster design and its relation to advertising <strong>of</strong> the time period. The<br />
goal is to emphasize the style and composition by exploring its visual appeal and use in a public forum. The art <strong>of</strong> the secession emphasized the<br />
decorative arts as well as a fusion <strong>of</strong> graphic design and literature while leaving behind traditional conventions <strong>of</strong> design. By evaluating pieces<br />
from the popular magazines <strong>of</strong> the era such as Ver Sacrum and Hobby Horse, I hope to draw parallels between not only their formal features but<br />
their persuasive aspects as well. I will then take these characteristics and apply them to the evolution <strong>of</strong> advertising and its relation to the Vienna<br />
Secession’s stylistic qualities and decorative focus.<br />
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