Stander Symposium abstract book - University of Dayton

ORAL PRESENTATIONS
SCHOOL OF EDUCATION AND ALLIED PROFESSIONS
EDUCATIONAL LEADERSHIP
Facebook Use Among Undergraduate Students at The University of Dayton: Creating and
Sustaining Community
Presenter(s): Karen L Abney Korn
Advisor(s): Carolyn S Ridenour, Molly A Schaller
Educational Leadership
Graduate Research
1:00 PM-1:20 PM
LTC - Forum
This presentation is a result of dissertation research funded by The University of Dayton Dissertation Fellowship in 2011-2012. It employs qualitative
data on the Facebook activity of 13 undergraduate students over a six-month period at The University of Dayton. The primary question guiding
this research is: How do college students use Facebook to fulfill social needs in the creation and sustentation of community while attending college?
I examine the way students employ Facebook to: [1] fulfill social needs in the creation and sustentation of community; [2] shape their experience
of community on campus; [3] understand and define the importance of community in both face-to-face and online relationships. This study
employs a methodology called netography (Kozinets, 2010). Netography, according to Kozinets, “is participant-observational research based in
online fieldwork. It uses computer-mediated communications as a source of data to arrive at the ethnographic understanding of representation of
a cultural or communal phenomenon” (p. 60). As such, the researcher engaged with digital artifacts of student social engagement in the process
of creating and sustaining community. This study provides examples of how students utilize Facebook to enhance and mediate their experience
of community. It includes direct quotations from students on Facebook, and will demonstrate how students have employed new technologies to
create connections, establish social memberships, and foster involvement on campus. It also explains and illustrates exactly how students employ
social media to enhance their college experience. Improved understanding of the usage strategies, perceptions, understandings and feelings of
college students who use Facebook will allow administrators to better comprehend the student’s perspective on community. Likewise, it will enable
student support personnel to create campus programs that foster face-to-face community in ways that compliment and blend with online
community rather than clash and counter existing online community structures.
HEALTH AND SPORT SCIENCE
History of Social Media and how they track it success
Presenter(s): Sarah M Wedel
Advisor(s): Peter J Titlebaum
Health and Sport Science
Independent Research
1:00 PM-1:20 PM
LTC - Team Space
Since the introduction of social media sites, such as Facebook and YouTube, millions of users have integrated these sites into their daily routine.
Social media is defined as a web-based service that allows individuals to (1) construct a public or semi-public profile within a bounded system
(2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by
other within the system (Boyd, 2008).The history of social media is fairly brief. The first site, sixdegrees.com, launched in 1997, allowed users to
create profiles and list their friends. Social media sites hit mainstream in 2003 with the launches of Myspace and LinkedIn. Shortly after, in 2005,
Facebook, YouTube, and Xanga went global (Boyd, 2008). There has been little research done on the impact that social media has to generate
revenue from corporate sponsorship of sports. There are many methods marketers use to track social media and measure the number of tweets,
re-tweets, postings, impressions, comments, and blog entries. However, the underlying contribution to revenues is a question marketers should
ask is whether the value of social media can be measured?
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