Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final Plan Action Plan Framework 14. ACTION PLAN FRAMEWORK This Action Plan Framework links the actions in the Plan to Key Strategy areas. It indicates how these strategies relate to the Strategic goals for South Australia indicated as: C: Communicate a More Appealing SA of Today A: Activate and Improve Air Access D: Develop a More Appealing SA of Tomorrow P: Planning - influence positive planning policy The Framework identifies the agency or agencies with primary responsibility. The key drivers for the action are show in bold text. Partners in the achievement of the actions are also indicated. A suggested timeframe has been provided. As indicated in Section 13 this Action Plan needs to be regularly monitored by the FROSAT Strategic Plan Implementation Group and an annual review undertaken. The seven urgent actions identified by the Project Partners are: • Adopting and implementing the theme of Journeys, Tracks and Trails. (Action One) • Improving the quality of food and beverage service. (Action Seven) • Articulating the Brand Proposition through the Development of a Media Kit and support for business operators. (Action Three) • Developing the FROSAT Tourism Plan, formerly known as the Marketing Plan. (Action Five) • Increasing the range of tourism experiences on pastoral properties. (Actions Eight, Nine and Ten) • Proving additional rail and holiday options and coach touring routes (Actions Thirty One and Thirty Two) and continuing the focus on increasing the capacity of operators to deliver geotourism experiences. (Actions Twelve and Thirteen) • Working with operators with an interest in and capacity to provide high quality eco accommodation. (Action Eleven) These actions need to be progressed in the next twelve months. The eight important actions identified by the Project Partners may have a longer lead time but work needs to either commence or continue in order to realize the targets established for tourism growth in the region. These actions are: • .Developing new interpretive experiences. (Actions Fourteen and Sixteen) • Addressing priority infrastructure improvements. (Actions Thirty Four, Thirty Five and Thirty Six) Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 87
Final Plan Action Plan Framework • Upgrading airport infrastructure. (Action Twenty Eight) • Increasing air services to Coober Pedy and Port Augusta. (Action Twenty Nine) • Continuing to implement the Southern and Central Flinders Cycle Tourism Initiatives (Actions Seventeen, Eighteen and Nineteen) • Developing more effective links with interstate tourism organisations to support cross border itineraries and packages. (Action Two) • Increasing access to Aboriginal art and culture. (Actions Twenty and Twenty One) • Investigating the feasibility of Huts on Heysen – an accommodated 4-5 day walking experience. (Action Twenty Two) • Working with regional tourism operators to bundle products for sale by domestic and international retailers. (Action Six) Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 88
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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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