Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final Plan Communicate a More Appealing Flinders Ranges and Outback SA of Today The highest domestic market priorities for the region are high income long distance tourers, older activity seekers and excitement seekers. Action Five: Develop a Marketing and Communications Plan that engages tourism operators and regional stakeholders in collaborative marketing and media activities that utilise the avenues accessed by our target markets. Action Six: Work with regional tourism operators to bundle products and create links that add value to the experiences available for sale by domestic and international retailers. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 35
Final Plan Develop a More Appealing Flinders Ranges and Outback SA of Tomorrow 7.0 DEVELOP A MORE APPEALING FLINDERS RANGES AND OUTBACK SA OF TOMORROW 7.1 Matching our Products to the Needs of the Markets The Product Market Match Matrix in Tables Three and Four highlights the products and experiences that best meet the needs of the existing and future markets. Table Three shows existing products, some of which need further development or reinvigoration. Table Four shows new products that need to be developed. Although a small number of these opportunities may already exist they are either not of a scale or frequency to satisfy future market demands. This analysis shows that the markets which have the best match with our existing products are: • High income long distance travellers • Post family lifestage activity seekers • Independent international travellers • International travellers on organised tours • High income families, and • Excitement Seekers. These are our target markets. The tables also include low income long distance travellers, who are the traditional older “grey nomads” usually travelling on a fixed budget and low income families, who have always been attracted to bush camping holidays in the Flinders Ranges. Families are also a target market for some tourism operators such as caravan parks and shearers’ quarters accommodation on pastoral properties. By focussing on developing new products that have the best match with the needs of our target markets we will obtain the best return on investment. These priority products will act as a catalyst for other products. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 36
Page 1 and 2: Plan • Facilitate • Resolve Fli
Page 3 and 4: Final Plan Contents CONTENTS ACKNOW
Page 5 and 6: Final Plan Acknowledgements Marie S
Page 7 and 8: Final Plan List of Definitions LIST
Page 9 and 10: Final Plan Executive Summary An App
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Page 33 and 34: Final Plan The Theme for this Plan
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Final Plan A Governance Model for D
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Final Plan Action Plan Framework
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Final Plan Attachment 1 ATTACHMENT
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Final Plan Attachment 3 Site Planni
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Final Plan Attachment 3 FROSAT Flin
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Final Plan Attachment 3 Checklist f
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Final Plan Attachment 3 TOPOGRAPHY
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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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