Flinders Ranges and Outback Integrated Strategic Tourism Plan

More documents

Recommendations

Info

Final Plan Action Plan Framework ACTION PLAN FRAMEWORK OVERALL GOAL FOR PLAN Increase the tourism expenditure in the region to achieve economic growth, employment outcomes and community benefits. ACTION Implement the marketing, product development, infrastructure and planning actions in this plan to underpin a 5% growth in tourism expenditure per annum for the next 2 years to 2009/2010 and 10% growth per annum for the following 4 years to 3013/2014 to achieve an average annual growth of 7.8% over the next six years. RESPONSIBILITY FROSAT, all project partners, tourism operators and regional communities State Directions Reference C C Strategy Develop a seamless approach to marketing the Flinders Ranges and Outback SA as an integral part of the visitor’s total journey Brand and Position the Region to Attract those Value what we have to offer who Respect and Value what we have to offer Key Actions Adopt the theme of Journeys, Tracks and Trails as a tool to provide information about the region in ways that enable visitors to better understand the choices available to them and increase their awareness of the benefits of allowing the time to take “the road less travelled”. Develop effective links with Tourism Organisations in Queensland, NSW, WA and the Northern Territory to promote a consistent continuous experience for travellers to the Australian Outback and to encourage exploration of adjoining areas as an integral part of their journey. Use the Brand Proposition in this Plan and the Mountains of Memory Brand for the Flinders Ranges to inform the development of a media kit. Seek funding to support operators to apply branding to their own businesses. Primary Responsibility FROSAT FROSAT FROSAT SFRDB NRDB Partners Timeframe Priority TNT TQ DTEI OACDT Tourism Australia SATC State Tourism Organisations Regional RTO’s FRTOA Tourism Operators SFRTA FRTOA Tourism Operators FROSAT SFRTA Next 12 months and ongoing Next 12 months and ongoing Next 12 months Ongoing Urgent Important Urgent Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 89
Final Plan Action Plan Framework State Directions Reference C D Strategy Brand and Position the Region to Attract those who Respect and Value what we have to offer Develop a more appealing Flinders Ranges and Outback SA of tomorrow Key Actions Develop the FROSAT Tourism Plan, formerly known as the Marketing Plan that engages tourism operators and regional stakeholders in collaborative marketing initiatives and media activities that utilise the avenues accessed by our target markets Work with regional tourism operators to bundle products and create links that add value to the experiences available for sale by domestic and international retailers. Work with existing food and beverage businesses to identify opportunities for training to improve their level of service. An initial focus could be on a Regional Barista Challenge supported by a major coffee retailer. Outback Pubs have also been identified as needing support to provide a consistent standard of customer service. Advocate for the review of the Pastoral Act to provide greater clarity with respect to undertaking tourism developments and activities on Pastoral land and improve procedures for obtaining approvals. Undertake training with tourism operators based on pastoral properties to better match the way they market their product with the expectations of different market sectors from those seeking 4-5 star luxury to others willing to trade luxury for a chance to share the rural lifestyle In shearers quarters or a shepherd’s hut. Support strategic opportunities for the development of pastoral tourism product such as that proposed by the William Creek community. Assist communities to prepare feasibility studies and contribute to product development and marketing if the concept is viable. Primary Responsibility FROSAT FROSAT NRDB SFRDB SATC SFRDB NRDB SATC Partners Timeframe Priority SATC Tourism Operators FRTOA SFRTA Tourism Operators SATC TRADE TAFE & other Training Partners Taste of Outback SATC Accreditation OACDT Pastoral Board (DWLBC) Pastoralists SFRTA SFRTA OACDT Outback Pastoral Operators FRTOA OACDT Progress Associations Pastoral Property Owners By end 2008 Ongoing Next 12 months & ongoing Next 12 months Next 12 months Next 12 months Urgent Important Urgent Urgent Urgent Urgent Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 90
Page 1 and 2:
Plan • Facilitate • Resolve Fli
Page 3 and 4:
Final Plan Contents CONTENTS ACKNOW
Page 5 and 6:
Final Plan Acknowledgements Marie S
Page 7 and 8:
Final Plan List of Definitions LIST
Page 9 and 10:
Final Plan Executive Summary An App
Page 11 and 12:
Final Plan Executive Summary • Be
Page 13 and 14:
Final Plan Executive Summary The se
Page 15 and 16:
Final Plan Executive Summary Leadin
Page 17 and 18:
Final Plan Introduction and Purpose
Page 19 and 20:
Page 21 and 22:
Page 23 and 24:
Final Plan Alignment with State and
Page 25 and 26:
Final Plan Alignment with State and
Page 27 and 28:
Final Plan Our Vision and Targets f
Page 29 and 30:
Page 31 and 32:
Page 33 and 34:
Final Plan The Theme for this Plan
Page 35 and 36:
Final Plan The Theme for this Plan
Page 37 and 38:
Final Plan Be True to Who You Are -
Page 39 and 40:
Page 41 and 42:
Page 43 and 44:
Page 45 and 46:
Final Plan Communicate a More Appea
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Final Plan Develop a More Appealing
Page 53 and 54: Final Plan Develop a More Appealing
Page 73 and 74: Final Plan Getting to the Region 8.
Page 75 and 76: Final Plan Getting to the Region ne
Page 77 and 78: Final Plan Getting to the Region Su
Page 79 and 80: Final Plan Infrastructure and Servi
Page 85 and 86: Final Plan Managing Tourism Activit
Page 87 and 88: Final Plan Managing Tourism Activit
Page 89 and 90: Final Plan Planning Policy That Fac
Page 97 and 98: Final Plan A Governance Model for D
Page 103: Final Plan Action Plan Framework
Page 107 and 108: Final Plan Action Plan Framework St
Page 109 and 110: Final Plan Action Plan Framework St
Page 111 and 112: Final Plan Attachment 1 ATTACHMENT
Page 117 and 118: Final Plan Attachment 3 Site Planni
Page 119 and 120: Final Plan Attachment 3 FROSAT Flin
Page 121 and 122: Final Plan Attachment 3 Checklist f
Page 123 and 124: Final Plan Attachment 3 TOPOGRAPHY
show all

Flinders Ranges and Outback Integrated Strategic Tourism Plan

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?