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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final <strong>Plan</strong><br />

Develop a More Appealing <strong>Flinders</strong> <strong>Ranges</strong> <strong>and</strong> <strong>Outback</strong> SA of Tomorrow<br />

Increasing Access to Aboriginal Culture <strong>and</strong> Art<br />

These experiences are currently available through Arabunna Cultural Tours based in Marree,<br />

Iga Warta east of Copley <strong>and</strong> through Bookabee Tours Australia. In the Anangu<br />

Pitjantjatjara Yankunyjatjara (APY) L<strong>and</strong>s regional air tour operators visit the communities at<br />

Fregon <strong>and</strong> Ernabella. Some coach tours also visit the Iwantja Arts <strong>and</strong> Crafts Centre at<br />

Indulkana, 8km off the Stuart Highway, north of Marla.<br />

Tour operators providing packages to international travellers report a strong interest in<br />

authentic Aboriginal cultural tourism <strong>and</strong> opportunities to purchase Aboriginal art <strong>and</strong> craft<br />

from the artists.<br />

There could be additional opportunities to experience Aboriginal culture <strong>and</strong> purchase art<br />

<strong>and</strong> crafts made by Aboriginal people in Coober Pedy, Marree, Oodnadatta, Copley <strong>and</strong><br />

Nepabunna.<br />

In the first instance though, this strategy recommends focussing on supporting existing<br />

Aboriginal tour operators through marketing, business development advice, infrastructure<br />

support <strong>and</strong> assistance in packaging their product with that of other tourism operators.<br />

Consistent <strong>and</strong> reliable services must be available for products to be included in the<br />

international packages, which are the principal market for Aboriginal cultural experiences.<br />

Action Twenty: Support existing Aboriginal tourism ventures to develop <strong>and</strong> enhance their<br />

products <strong>and</strong> service levels to enable them to be recognised as “ready” for international<br />

distribution in partnership with other tourism operators. Actively promote those operators<br />

who achieve the requirements for international trade.<br />

Action Twenty One: Identify opportunities to increase access to Aboriginal art <strong>and</strong> crafts <strong>and</strong><br />

to provide additional guided tours <strong>and</strong> cultural experiences.<br />

Aboriginal <strong>Tourism</strong> at Iga Warta<br />

Aboriginal Interpretation at Mound<br />

Springs<br />

Urban & Regional <strong>Plan</strong>ning Solutions<br />

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