Flinders Ranges and Outback Integrated Strategic Tourism Plan

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Final Plan Be True to Who You Are – Branding and Positioning A copy of the South Australian Brand Pyramid is found in Attachment 2. Table 2 on page 28 shows the relationship between Brand SA and the Flinders Ranges and Outback SA brand proposition. Figure 5 below shows the way that the brand is central to State and regional business growth strategies. It drives the activities of allied sectors and seeks to align their activities and outcomes within the consistent set of values that underpin the brand. Figure 5: The Role of the Brand in Business Growth Strategies SA Brand Flinders Ranges and Outback SA Brand Planning Policy Investment Infrastructure Marketing Material Quality Assurance (eg. business accreditation) Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 27
Final Plan Be True to Who You Are – Branding and Positioning Table 2: How does The Flinders Ranges And Outback SA Brand align with Brand SA? SA Brand Enterprising tradition of creativity and innovation Unspoilt nature at close proximity Flinders Ranges and Outback SA Resourceful people World renowned, geological features and accessible wildlife in a range of habitats Brilliant colours Clear night skies Intimate encounters with nature and people Participation and celebration of heritage and culture Friendly honest down to earth people who generously share their lives with visitors Participate in the living history of the places and people you meet Iconic tracks and trails A surprising discovery that inspires and challenges Aware of being part of a vast universe and a timeless land Surprised by the region’s beauty and bounty Proud of what you have achieved A vibrant and welcoming place that celebrates the good things in life A sense of connection and belonging You won’t have to rough it to get close to nature, unless you want to Brand Values Genuine and Personal Living Heritage and Tradition Free Thinking Genuine and Generous Authenticity Resourceful Down to Earth Humour Creative Filters Authentic Inspiring Moments Good Times Colour Warmth and Openness Accessible Adventure Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 28
Page 1 and 2: Plan • Facilitate • Resolve Fli
Page 3 and 4: Final Plan Contents CONTENTS ACKNOW
Page 5 and 6: Final Plan Acknowledgements Marie S
Page 7 and 8: Final Plan List of Definitions LIST
Page 9 and 10: Final Plan Executive Summary An App
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Final Plan Planning Policy That Fac
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Final Plan A Governance Model for D
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Final Plan Action Plan Framework
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Final Plan Attachment 1 ATTACHMENT
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Final Plan Attachment 3 Site Planni
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Final Plan Attachment 3 FROSAT Flin
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Final Plan Attachment 3 Checklist f
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Final Plan Attachment 3 TOPOGRAPHY
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Flinders Ranges and Outback Integrated Strategic Tourism Plan

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