Flinders Ranges and Outback Integrated Strategic Tourism Plan

More documents

Recommendations

Info

Final Plan Introduction and Purpose of this Plan 1. INTRODUCTION AND PURPOSE OF THIS PLAN The Flinders Ranges and Outback South Australia Tourism Region makes a significant contribution to South Australia’s appeal as a tourism destination. Not only does the region contain some of Australia’s most well recognised landscapes such as the Wilpena Pound, red gum lined creeks and gorges, arid rivers and vast inland fresh and saltwater lakes, it has hosted internationally renowned events such as the Outback Cattle Drive. It is the region, outside of metropolitan Adelaide, that attracts the highest numbers of overnight visitors – 542, 000 visitors in 2006/07 spending over 2 million nights. 1.1 Tourism – A Vital Part of the Regional Economy In 2006 total tourism expenditure in the region exceeded $250 million and contributed to 1,380 jobs, $145 million of gross regional product and an additional resident population of over 3,300 people. Unlike industries like mining, those who work in tourism are likely to live in the region with their families. Jobs in tourism generate a significant level of flow-on economic activity in sectors such as health and education. 1.2 Tourism – The Key to Viable Communities For some small communities and pastoral properties, involvement in tourism offers them the best opportunity for long term viability. Tourism can keep people in communities where other forms of employment take them out of the community. Tourism therefore provides obvious benefits for the sustainability of these communities, notwithstanding the pressures it can place on these communities to manage and maintain the infrastructure that supports tourism. 1.3 An Appealing Destination The Flinders Ranges and Outback South Australia have the potential to play an even stronger role in giving people a compelling reason to visit South Australia. This Plan seeks to find ways to promote the best of what we have to offer, build more appealing experiences and products and remove barriers to access and investment. The recognition of the Flinders Ranges as a Landscape of National Significance by Tourism Australia provides an opportunity to increase international awareness of the ancient beauty of this landscape. The Outback, not defined by State and Territory borders, is high on the list of many Australians’ future travel plans. It also has a great appeal to overseas visitors wanting to experience the vast spaces and brilliant colours of the desert environment. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 1
Final Plan Introduction and Purpose of this Plan 1.4 Barriers to Capitalising on that Appeal Most of these barriers are not unique to the Flinders Ranges and Outback South Australia; they are being experienced by regions across Australia. Travel behaviour is influenced by many factors, but most significantly by economic health in the place visitors come from and by the general consumption patterns of those people. Significant factors that are currently having an impact on domestic holiday travel include: • Higher levels of personal and household debt (particularly given recent interest rate rises). • Changing household consumption patterns (increases in spending on communications, household goods, home entertainment systems, furnishing, renovations and health). • Increased overall costs of domestic travel (excluding airfares to capital cities) reducing affordability and competitiveness (particularly because of steep increases in fuel prices). • Australians travelling overseas more (particularly from Sydney and Melbourne). This is due in part to better exchange rates and increases in seat capacity and holiday deals to New Zealand and South East Asia. • Changes in the labour market making travel more difficult (increasing casualisation of the workforce, long working hours and people not taking their holiday leave). Basically people have less time and money to spend on travel and prefer to spend it on making their home environment convenient, comfortable and entertaining (this trend has been dubbed ‘cocooning’ by futurists). At the same time, with cheaper overseas airfares along with the rising value of the Australian dollar, there has been strong growth in the more exotic outbound travel. Outbound departures are forecast to grow at an average annual rate of 5.2% to 2016 to reach a total of 8.22 million. In addition, regions, other than the Queensland holiday destinations, have been hit by an increase in low cost air carriers focussed on capital cities and the Queensland holiday regions, much higher fuel prices and a lack of the standard of accommodation which is being sought by discerning travellers. Lack of time (the Australian working population has 88 million days of holiday leave accrued), affordability, other consumer priorities and the industry’s lack of competitiveness are major issues confronting all destinations. Changes to Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 2
Page 1 and 2: Plan • Facilitate • Resolve Fli
Page 3 and 4: Final Plan Contents CONTENTS ACKNOW
Page 5 and 6: Final Plan Acknowledgements Marie S
Page 7 and 8: Final Plan List of Definitions LIST
Page 9 and 10: Final Plan Executive Summary An App
Page 11 and 12: Final Plan Executive Summary • Be
Page 13 and 14: Final Plan Executive Summary The se
Page 15: Final Plan Executive Summary Leadin
Page 19 and 20: Final Plan Introduction and Purpose
Page 21 and 22: Final Plan Introduction and Purpose
Page 23 and 24: Final Plan Alignment with State and
Page 25 and 26: Final Plan Alignment with State and
Page 27 and 28: Final Plan Our Vision and Targets f
Page 33 and 34: Final Plan The Theme for this Plan
Page 35 and 36: Final Plan The Theme for this Plan
Page 37 and 38: Final Plan Be True to Who You Are -
Page 45 and 46: Final Plan Communicate a More Appea
Page 51 and 52: Final Plan Develop a More Appealing
Page 67 and 68:
Final Plan Develop a More Appealing
Page 69 and 70:
Page 71 and 72:
Page 73 and 74:
Final Plan Getting to the Region 8.
Page 75 and 76:
Final Plan Getting to the Region ne
Page 77 and 78:
Final Plan Getting to the Region Su
Page 79 and 80:
Final Plan Infrastructure and Servi
Page 81 and 82:
Page 83 and 84:
Page 85 and 86:
Final Plan Managing Tourism Activit
Page 87 and 88:
Final Plan Managing Tourism Activit
Page 89 and 90:
Final Plan Planning Policy That Fac
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
Page 97 and 98:
Final Plan A Governance Model for D
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Final Plan Action Plan Framework
Page 105 and 106:
Final Plan Action Plan Framework St
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Final Plan Attachment 1 ATTACHMENT
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Final Plan Attachment 3 Site Planni
Page 119 and 120:
Final Plan Attachment 3 FROSAT Flin
Page 121 and 122:
Final Plan Attachment 3 Checklist f
Page 123 and 124:
Final Plan Attachment 3 TOPOGRAPHY
show all

Flinders Ranges and Outback Integrated Strategic Tourism Plan

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?