Flinders Ranges and Outback Integrated Strategic Tourism Plan

More documents

Recommendations

Info

Final Plan Be True to Who You Are – Branding and Positioning Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 25
Final Plan Be True to Who You Are – Branding and Positioning 5.2 Mountains of Memory: Brand Proposition As part of the Mountains of Memory geotourism strategy being developed for the Flinders Ranges from Yacka to Lyndhurst, there was extensive consultation with regional communities to identify a brand for this part of the region. The Executive Summary of the Brand Strategy Report provides the following overview. The Brand Essence: Peace and Tranquillity. Position Statement "The Flinders Ranges, where ancient landscapes inspire its peoples and reveal the story of life on earth". Key Quotation "There is nothing to parallel the rugged beauty of the Flinders Ranges. Visitors … return with stories of its timeless grandeur, its inspiring views, and its peaceful gorges". Arid Arcadia Art of the Flinders Ranges Art Gallery of SA 2002. Brand Values Authenticity, respect, integrity, honesty, spirituality, diversity, passion, earthiness and genuineness. Brand Personality "Laidback and friendly, down-to-earth and genuine: a storyteller; laconic and real; soft and sensuous; emotive and nurturing, yet resilient and ageless". Visitor Benefits A strong, spiritual connection to the landscape, a revitalisation of their spirit, profound new experiences that are visually rewarding. Overall, they will have the opportunity to feel a sense of connectedness and inner peace from being in such a peaceful place. 5.3 South Australia’s Brand Proposition South Australia has adopted a brand that aims to develop and promote the best that South Australia has to offer. By building the destination and marketing the State, it is intended to contribute to creating employment, increasing export income and raising the profile of the State. The core proposition of Brand SA is “that South Australia is a vibrant and welcoming place that celebrates the good things in life”. Urban & Regional Planning Solutions d:\frosa region istp\frosa region istp.doc Page 26
Page 1 and 2: Plan • Facilitate • Resolve Fli
Page 3 and 4: Final Plan Contents CONTENTS ACKNOW
Page 5 and 6: Final Plan Acknowledgements Marie S
Page 7 and 8: Final Plan List of Definitions LIST
Page 9 and 10: Final Plan Executive Summary An App
Page 11 and 12: Final Plan Executive Summary • Be
Page 13 and 14: Final Plan Executive Summary The se
Page 15 and 16: Final Plan Executive Summary Leadin
Page 17 and 18: Final Plan Introduction and Purpose
Page 23 and 24: Final Plan Alignment with State and
Page 25 and 26: Final Plan Alignment with State and
Page 27 and 28: Final Plan Our Vision and Targets f
Page 33 and 34: Final Plan The Theme for this Plan
Page 35 and 36: Final Plan The Theme for this Plan
Page 37 and 38: Final Plan Be True to Who You Are -
Page 39: Final Plan Be True to Who You Are -
Page 43 and 44: Final Plan Be True to Who You Are -
Page 45 and 46: Final Plan Communicate a More Appea
Page 51 and 52: Final Plan Develop a More Appealing
Page 73 and 74: Final Plan Getting to the Region 8.
Page 75 and 76: Final Plan Getting to the Region ne
Page 77 and 78: Final Plan Getting to the Region Su
Page 79 and 80: Final Plan Infrastructure and Servi
Page 85 and 86: Final Plan Managing Tourism Activit
Page 87 and 88: Final Plan Managing Tourism Activit
Page 89 and 90: Final Plan Planning Policy That Fac
Page 91 and 92:
Final Plan Planning Policy That Fac
Page 93 and 94:
Page 95 and 96:
Page 97 and 98:
Final Plan A Governance Model for D
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Final Plan Action Plan Framework
Page 105 and 106:
Final Plan Action Plan Framework St
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Final Plan Attachment 1 ATTACHMENT
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Final Plan Attachment 3 Site Planni
Page 119 and 120:
Final Plan Attachment 3 FROSAT Flin
Page 121 and 122:
Final Plan Attachment 3 Checklist f
Page 123 and 124:
Final Plan Attachment 3 TOPOGRAPHY
show all

Flinders Ranges and Outback Integrated Strategic Tourism Plan

Create successful ePaper yourself

Delete template?

Save as template?