Flinders Ranges and Outback Integrated Strategic Tourism Plan

Final Plan
Develop a More Appealing Flinders Ranges and Outback SA of Tomorrow
Interpretive Guides to Tracks and Journeys
The range of new electronic media enables marketing organisations to consider different
ways to get their message out.
While CDs and DVDs already supplement maps and brochures, in the future travellers will
want to be able to download information onto MP3 players, mobile phones, computers,
navigation systems and other electronic devices.
The Desert Knowledge CRC has been undertaking research with 4WD travellers to identify
ways to better utilise existing technology to provide up to date travel information.
It is important that before people begin their journey and decide that they will “do” the
Birdsville or Oodnadatta Track in a day that they know how much there is to see and do.
Our target markets want to experience the local history and culture and understand the
region’s ecology.
Operators on the Birdsville Track have expressed an interest in developing a guide to the
track with signage supported by a CD and Map/or other electronic data, similar to the wellrecognised
Oodnadatta Track map and signs put together by Adam Plate.
It will also be important to work with the Queensland Government and Bulloo Shire to
continue the Adventure Way into South Australia if Innamincka is not to become a culs de
sac for Queensland travellers. We need itinerary based maps and information to convince
them that “Your Adventure Continues in SA”. (See Section 8.3 on page 57)
Action Sixteen: Investigate cost effective ways of utilising new technology to support
increased access to places off the main routes and tracks and to build itineraries that match
travellers’ interests to the available experiences. This could be piloted by working with
existing operators on the Birdsville Track.
Getting off the Tracks
Coward Springs Hot Pool at Mungerannie Painted Desert
Urban & Regional Planning Solutions
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